Whmorken
Well-Known Member
- First Name
- Hubert
- Joined
- Mar 4, 2019
- Threads
- 3
- Messages
- 411
- Reaction score
- 367
- Location
- Jackson, WY
- Vehicles
- Tesla X. Toyota Land Cruiser.
- Occupation
- Retired
Produce or die is great motivation. Remember Elon “sleeping” at night on the production line “hell” in July, 2018? RJ may eat and sleep on the line! Believe it, with RJ there, barring some unforeseeable catastrophe, the line will move.I think Rivian will actually get to a 4000-5000 a month rate by end of 2022 which allows nearly all preorders to be filled for several reasons.
a) they need to demonstrate to the market that they can make a significant number of cars to support a $100 billion valuation
b) they need some revenue coming in otherwise the $12 billion they raised will not cover many years of multi billion dollars losses and a new factory
c) they need to prevent preorder holders wandering off to Ford or others in 2023 if their orders are not filled
d) competition hits up in both the seven seater SUV market and the truck market and they need to capitalize on their head start
e) their factory at 50000 will only be running at 33% capacity with an expansion likely done (if a new factory can be built in 12-18 months how long does a small expansion take) and this is financially ruinous if it took TWO years to get to this rate.
For all the above reasons I expect a more rapid ramp up. If they are running at 600 in December then moving into the thousands a month should not be a huge jump. People have mentioned hiring and that is true, but they have quiet a few staff already and should easily be able to run a shift a day and then move to two a day (seven days a week).
I would add two other items to consider, yes there are supply chain issues but Rivian production is minimally in the perspective of the auto industry so getting 100000 seats, 200000 tires etc should not be a big ask for 50000 vehicles. Also as they can more brand aware orders will come in next year and if existing preorders are not filled until 2023 then new orders will be 2024 and that is going to hit future ordering. People will wait a few months but not 24 months.
Anyway just a few thoughts and I am hopefully for a q4 2022 order fulfillment. Will be interested in q1 ramp up figures.
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