Coast2Coast
Well-Known Member
- First Name
- Mark
- Joined
- Feb 17, 2020
- Threads
- 26
- Messages
- 451
- Reaction score
- 564
- Location
- Santa Cruz, Ca./Odawara, Jpn
- Vehicles
- 1981 Volvo wagn; 2006 Tacoma SR5; 2021 Toy Mirai
The first sentence of the Motor Trend review reads, "Comparing the 2022 Ford F-150 Lightning with the 2022 Rivian R1T makes little sense", but MT goes ahead and does it anyway. Gotta ask why?
Apples-to-apples comparisons are about the comparative advantages of one product relative to another product of the same family. Apples-to-oranges comparisons are subjective and biased, and in this case are about MT's bottom line. MT wants Ford's advertising dollars and wants to be invited front and center to Ford's media events. That's okay. That's how things work.
But why not end their article in the same way they started? The Lightning and the R1T are different trucks targeted at different market segments with different strengths and weaknesses. The Ford is better at doing traditional farm and construction work and maybe Costco runs. The R1T is better at going off-road, going fast on-road and doing a lot in between.
There's no head-to-head winner and there shouldn't be. It's not an apples-to-apples comparison. It's disappointing that MT chose to pitch it that way.
Apples-to-apples comparisons are about the comparative advantages of one product relative to another product of the same family. Apples-to-oranges comparisons are subjective and biased, and in this case are about MT's bottom line. MT wants Ford's advertising dollars and wants to be invited front and center to Ford's media events. That's okay. That's how things work.
But why not end their article in the same way they started? The Lightning and the R1T are different trucks targeted at different market segments with different strengths and weaknesses. The Ford is better at doing traditional farm and construction work and maybe Costco runs. The R1T is better at going off-road, going fast on-road and doing a lot in between.
There's no head-to-head winner and there shouldn't be. It's not an apples-to-apples comparison. It's disappointing that MT chose to pitch it that way.
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