In a new interview with Forbes, Scaringe explained Rivian’s ambitions of going mass market. “The average transaction price of a vehicle, any vehicle in the United States, is around $48,000.”
Scaringe explained, “We think that’s a really important sweet spot, to be in that range, to create a viable option for customers that are coming out of combustion-powered vehicles.”
I can't help but think the average sale price is probably pulled up by more expensive vehicles. I can't find anywhere that says what the median price is though.
Well yes, that’s how averages work. ? I suspect the median isn’t off by that much. The volume of sales in the really high price range isn’t that high. Most of the upward pull is from very high volume vehicles like F150, Silverados, and Ram trucks and midsize and large SUVs.I can't help but think the average sale price is probably pulled up by more expensive vehicles. I can't find anywhere that says what the median price is though.
My point is if Rivian is targeting average pricing as their bottom, it's still too high for their messaging of making it accessible to everyone (who would buy a new vehicle)Well yes, that’s how averages work. ? I suspect the median isn’t off by that much. The volume of sales in the really high price range isn’t that high. Most of the upward pull is from very high volume vehicles like F150, Silverados, and Ram trucks and midsize and large SUVs.
FWIW, in 2023 the average non-luxury vehicle sale was $44,700. Not sure how non-luxury is defined for that.
I think that the messaging is right on the mark. The Model Y is priced from $42,000 (base, RWD) to around $55,000 for a Performance and qualifies for the $7,500 tax credit. The Model Y was the best-selling vehicle (ICE or EV) in the world last year and was the #5 best-selling car in the United States. That seems pretty "mainstream" to me.My point is if Rivian is targeting average pricing as their bottom, it's still too high for their messaging of making it accessible to everyone (who would buy a new vehicle)
Assuming the $7,500 Fed tax credit is still around in 2026, 2027 and 2028.Baby R1 aka Rivian R2 with 5 seater, fixed height suspension, 14 speaker system, 2 wheels / tire options and 2 battery pack options Standard and Max ($5,000 upgrade).
Standard battery is 275 miles and max battery is 333 miles with road wheels.
Battery fully eligible for $7,500 tax credit.
$39,900 after $7,500 tax credit - 399 HP RWD available 2028
$49,990 after $7,500 tax credit - 499 HP AWD available 2026
$59,990 after $7,500 tax credit - 599 HP AWD Max Performance available 2027
Right now it's good thru 2032. Would take a lot to repeal it.Assuming the $7,500 Fed tax credit is still around in 2026, 2027 and 2028.
Assuming the $7,500 Fed tax credit is still around in 2026, 2027 and 2028.
Never underestimate the willpower of dirty vindictive politicians.Right now it's good thru 2032. Would take a lot to repeal it.
Nah, clearly just circular air springsCoil springs confirmed?
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From today's shareholder letter: https://assets.rivian.com/2md5qhoea..._4Q23_Shareholder_Letter_Final_Compressed.pdf