“New” Quad Motor R1T pricing is crazy and not sustainable (even if Cybertruck priced higher than original reveal price estimate)

[s4wrxttcs]

If you currently own a R1T, why do you care what price the CT will be? Even if you don't own a R1T, again, why do you care?

You either want a CT or you don't; you can either afford it, or not. Same goes for the R1. If you think the price is too high for you, don't buy it. Simple as that. If sufficient demand falls, they 'might' lower the price. Great.

I just don't get all this whining from Joe Public about the price of a very discretionary item.

It's an expensive discretionary item where you're reliant on support from the manufacture.

If the manufacture isn't competitive then they won't be around much longer.

If they're not around you might find yourself with a very heavy brick.

I also think a significant number of owners also own the stock so there is that aspect of it as well.

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[Guy]

The quad is too expensive compared to what exactly? What other truck with its capability is being offered for significantly less money right now? There is none and all the EV trucks are the same cost or more for something similarly equipped. Yeah I get that 100K is a tough nut for most people to crack but it is a halo car not meant to be a massive seller.

Where I think the quad is going to fail is now that the dual is coming out and the dual performance is so close in specs. If I had to choose between a new quad and a dual performance at this point in time I would probably get the dual. When the specs and reviews say you cannot tell the difference it isn't worth the premium price. I think how Rivian is going to address that is by raising the specs a the cost of the quad slightly. Make it 120k with even more performance and it will sell in the numbers they are planning.

I would absolutely pay the new price and I say that as a pre march holder if the dual performance didn't exist. It's not that the quad is too expensive, it's that it's to expensive for the specs which is something I am willing to bet Rivian is going to rectify.

Interesting, I thought the DM performance was only $3000 less (same battery size). That is close enough for most people at that price point to go for the quad , the extra performance and modes.

 

[ironpig]

There is nothing you can buy that is compatable with a Rivian at the current Quad pricing.

Rivian should be charging as much as they can until the demand starts to wane or competition comes from somewhere. And then they can lower prices.

Seems pretty straight forward.

 

[Zoidz]

Personally I think the pricing of the Quad-Motor R1T isn't its problem.

The problem with the Quad-Motor R1T is its simply isn't good enough for the price.

It's not rugged enough to justify the price increase
It's too damn loud especially around 40mph where you can hear the motor whine.
Driver+ doesn't come close to its competition (blue cruise or Tesla AP)
Quite a few existing customers have issues with the Tok noise

I think people pay close to a $100K expect a more refined experience.

The dual-motor however will likely be pretty darn competitive. Sure Driver+ will still suck, but you're still getting a really decent deal.

Neither is going to hold a candle to the R1S which will sell like hot cakes especially the dual-motor variant.

Too damn loud? I like hearing the electric motor sound. Just because it bothers you is not an indication that it bothers everyone.

I don’t think Driver+ weaknesses are going to stop someone from buying a Rivian if it checks off most of their other wants/needs/desires, as evidenced by 42,000 sold so far with minimal resales.

The tok issue has been solved on new builds for months. I don’t recall seeing a single complaint on a new build since December or January…

 

[kayabusa]

I own a $75k “pre-price hike” 2022 R1T and hold a second reservation “just in case” (not pre-price hike) and was invited to The Shop today.

The $90k plus pricing for a Quad Motor R1T is crazy. I never would have considered purchasing a R1T at the new price point. I simply don’t see this price point being sustainable in the long run.

If new Cybertruck pricing comes in at 20% higher than the 2019 reveal prices I think Rivian pickup sales are going to see a dramatic sales drop. It’s about to get interesting in BEV pickup space.

You said that because you already have one, if you like most of us didn't reserve pre-march you will pay the $90k all day long my friend.

 

[kayabusa]

By the way, Elon is well aware of competition prices, he is not going to leave any money on the table.

 

[LevelHeaded]

The tok issue has been solved on new builds for months. I don’t recall seeing a single complaint on a new build since December or January…

How many miles does it normally take for this to show up? I’m at 1700 or so on my Apr build and don’t think I have any tokking?

 

[CrazyOne]

For quad motor, the supercar suspension and 135 KWH battery pack, it's incredible value. Lookup prices of competition from Germans, GM, Tesla, Ford etc. I think there should be a cheaper version though. Not everyone needs or cares about the awesome suspension, glass roof etc. There should also be more expensive version with more adjustable/massaging seats etc.

 

[Zoidz]

How many miles does it normally take for this to show up? I’m at 1700 or so on my Apr build and don’t think I have any tokking?

im not sure of the mileage, but there were posts here back in April that Rivian was fixing the problem on service calls. That implies that it was addressed for all new builds since at least April.

 

[Epicloop]

The real challenge that Tesla will face is appealing to traditional truck buyers (and they won't because the Cybertuck is almost useless as a truck).

In what way is it almost useless? It doesn't scratch, dent or rust, has a huge payload & is very economical to operate. The box is just as long or longer than most 1/2T out there & has secure storage. What is impractical about it?
It appears more practical than the R1T as a work truck. Waiting to see range on both Max & CT

 

[brancky3]

In what way is it almost useless? It doesn't scratch, dent or rust, has a huge payload & is very economical to operate. The box is just as long or longer than most 1/2T out there & has secure storage. What is impractical about it?
It appears more practical than the R1T as a work truck. Waiting to see range on both Max & CT

You seem to have a lot of confidence that the claims are true for a product that is *years* off from when it was claimed to be available.

 

[Zoidz]

I think many of the comments here are underestimating the size and buying power of a sizable part of the 20-35 year old demographic that is looking for something different and unique. The fact that it has challenged utility as a truck is not important, just as many/most R1 will never see the beach, forest, trails, or rocks. I think it will sell well initially, but the used market will develop more quickly than normal as the novelty wears off, and the size and lack of comfort/features gets old.

 

[Dukecj]

In what way is it almost useless? It doesn't scratch, dent or rust, has a huge payload & is very economical to operate. The box is just as long or longer than most 1/2T out there & has secure storage. What is impractical about it?
It appears more practical than the R1T as a work truck. Waiting to see range on both Max & CT

The R1T is not a work truck, it's a lifestyle vehicle like the jeep Gladiator but its more useful than the Cybertruck. The Cybertruck is also less useful than the Hummer EV as work truck. The biggest drawback is the useless truck bed. While it is long, you will not be able to access any of the cargo from the side of the bed which will force you to climb into the bed or drop the tailgate every time you need to put something in it or take something out.

I call it the "White Collar Warrior Truck" and people that own them will be getting laughed at in a few years just like what happened with the ICE Hummer trucks. Plus, like all EV trucks it will be useless for towing anything serious.

 

[Hillbilly]

I own a $75k “pre-price hike” 2022 R1T and hold a second reservation “just in case” (not pre-price hike) and was invited to The Shop today.

The $90k plus pricing for a Quad Motor R1T is crazy. I never would have considered purchasing a R1T at the new price point. I simply don’t see this price point being sustainable in the long run.

If new Cybertruck pricing comes in at 20% higher than the 2019 reveal prices I think Rivian pickup sales are going to see a dramatic sales drop. It’s about to get interesting in BEV pickup space.

I bought an R1T for over $90k and have never had any interest in the cybertruck. You know, just to provide a data point to suggest you're wrong.

 

[Hillbilly]

If Tesla only builds 150k per year as a loss lead for Elon to save face on a stupid idea, does any of this matter? Shouldn't we just call out the charade? Elon is on record saying this will be a low volume product. Well, he doesn't have low volume reservations or interest.

If you put together the facts I'm highlighting, I feel like it's hard to conclude much else.

Tesla can lose a lot of money on the Cyber Truck, in production, if there's low volume. They can lose a lot of money and offer it at $50k to sink Rivian. We should all expect some kind of move along these lines. Tesla has anti-trust power in the BEV space and will wield it as best it can, right up until the very edge (and then over, when it feels it can defend itself) of what will get regulator attention.

When you see these Tesla price drops across the globe down to the point of breaking even or even potentially losing money on some models, there's no other way to interpret this data.

They control the supply chain, they control the manufacturing, they control the demand.

Boardwalk and Park Place have a few houses on it and are about to purchase hotels.

I don't think the cyber truck is as fungible as you do. For many, it's as simple as thinking it's just ugly af. You couldn't pay me money to drive it.

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