F150 Lightning gets nearly $10K in price cuts

[Count Orlok]

the (old rule) tax credit made no difference for me to buy the R1S and will (the new rule) have no effect on buying the Lightning.

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[Zorg]

the (old rule) tax credit made no difference for me to buy the R1S and will (the new rule) have no effect on buying the Lightning.

Well, one could lease the Lightning for a few weeks and then buy it out to get the full $7500 credit

 

[mkg3]

does Tesla really think the ct is competition for real trucks and do you really think Ford is so worried about the CybertoY it lower prices? Ford made this price change for very Ford reasons. Lightning demand is slowing at the higher price point. I've seen no evidence that F, GM, and dodge are worried about the CT. Ct is a novelty product.

Its worth noting that when someone is so certain and has the mind made up, it can be blinding to the unexpected...

 

[Count Orlok]

Well, one could lease the Lightning for a few weeks and then buy it out to get the full $7500 credit

if one qualifies for the tax credit. which we don't (although we did under the old rule when we bought the R1S)

 

[Ripped]

I'll have to disagree with you on that point. Towing is exactly the reason I traded my e-tron for my R1T. Besides preferring a truck to an SUV I need my vehicle to tow my boat and the e-tron could barely make 100 mi towing it (Even with charing to 100%) making many current charger spacings a real stretch. The R1T can comfortably do 100 mi on 85%. I had an F-150 once and the lightning has the same problem that my 2011 did, it's too big for what i use it for, I don't that massive of a truck, especially for daily driving. So while I think the price reduction may be good for some people it wouldn't have changed my decision on which to buy.

Well like you, I am mountain-towing a heavy trailer with my maxpack, when I get it. But that's only a couple weeks per summer. If I was towing more than that, I'd get a diesel. I don't relish the idea of adding time to my vacation commute and unhooking the trailer every time I charge, but for a limited time it's perfectly fine.

 

[Count Orlok]

Its worth noting that when someone is so certain and has the mind made up, it can be blinding to the unexpected...

well when I see cattle & horse trailers being pulled by a cybertRuCk I will be the first to say I was wrong to call it a novelty "truck"

 

[Zorg]

if one qualifies for the tax credit. which we don't (although we did under the old rule when we bought the R1S)

My understanding is that here is no income phase out for leases. Could be wrong though.

 

[Count Orlok]

My understanding is that here is no income phase out for leases. Could be wrong though.

I believe you are correct.

 

[MDH]

Rivian isn’t sitting out there alone at $90k-$95k. That’s exactly why the dual motor exists and starts at like $79k with the large battery pack.

These threads always fascinate me because so many people assume that the only way Rivian can sell the R1T is if it’s the cheapest option or if it’s the ONLY option. There’s a noticeable lack of confidence in the R1T being a product that can independently justify its cost.

My point is a price war appears to brewing. No, Rivian can't justify its lofty price if Ford, Tesla and perhaps GM start going at it. If history is any guide, just look at the recent price battles between the Y and Mach E. I don't have any hard evidence but I'm guessing most Rivian buyers do not buy the least expensive model. Rivian doesn't have to be the cheapest, just competitive.

 

[bd5400]

My point is a price war appears to brewing. No, Rivian can't justify its lofty price if Ford, Tesla and perhaps GM start going at it. If history is any guide, just look at the recent price battles between the Y and Mach E. I don't have any hard evidence but I'm guessing most Rivian buyers do not buy the least expensive model. Rivian doesn't have to be the cheapest, just competitive.

The dual motor R1T is very much price-competitive with the extended range Lightning Lariat…while also offering greater range. And the Platinum Lightning is still more expensive than a quad motor R1T (with less range).

While Ford has opted to cut prices of the Lightning, I would not assume this means some impending price war where we will see another $10k drop on the same exact vehicle. Ford can only drop the price so much and they don’t have the flexibility of Tesla, as Tesla has unusually large margins on its vehicles that allows it to cut prices drastically while still being profitable on a per-car basis.

I think it’s important to keep in mind that prior to these price cuts the Lightning was actually a terrible value compared to the R1T unless you absolutely needed a full size truck. These changes make the Lightning less ridiculous, but they aren’t undercutting Rivian here on an apples to apples basis.

 

[SASSquatch]

Zero chance Rivian cuts the price of the R1T.

They are already spending $150,000 per truck because of inefficiencies in plant overhead (they aren't running anywhere near capacity) and pre existing supplier contracts.

Their sales are mostly coming from R1S and EDV because there simply isn't any competition that is meaningful in that space.

I don't even think the Ford Lightning and R1T share the same demographic. R1T is more a lifestyle vehicle. Lightening is a work truck.

Bad news for Ford is - I don't think it matters that they cut $10K off the price. EVs are piling up on dealer lots all over the place because interest rates are high and....SURPRISE:

Does anyone want to buy an EV if it doesn't have the magical NACS port?

The all powerful, all omnipotent NACS port?

Your vehicle will be worthless if you have that sorry CCS port.

 

[DuoRivians]

People need to relax. Ford’s price cuts aren’t going to change Rivian’s prices. The demographics and market positioning of Rivian v Ford is like Tag Heuer v Swatch.

A few people on the edges may be cross shopping.

But, people buying a $90K+ vehicle don’t care if they get a tax credit or not. Plenty of households make $400K+ / year. Just because you don’t, don’t extrapolate your behavior to others’.

 

[DuoRivians]

The issue for Ford is that they’re competing against themselves. One can get a comparable ICE F150 for many $10Ks cheaper. So why buy an EV version?

 

[RivianNowPlz]

Demand is low just like Tesla they have no choice in order to stay relevant.

ok lol

 

[SASSquatch]

The issue for Ford is that they’re competing against themselves. One can get a comparable ICE F150 for many $10Ks cheaper. So why buy an EV version?

Pay the man!

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