This is my exact situation as well (minus the existing SUV).Not to mention the fact that not all Rivian buyers will be rich. I'm not (I do ok). This will be my first "premium" vehicle. I would not purchase something more expensive, nor would I purchase an ICE vehicle at anywhere close to this price (within 20-30K of it). Rather than move to a nicer house or purchase other luxuries, we're opting for an electric vehicle that meets our needs. Of course, without the incentive we might delay our purchase. What we won't do is spend money on an ICE vehicle (contribute to the economy) or purchase an electric vehicle that won't meet our needs (we'll opt for an EV to replace our Prius eventually, but not for years - we want to replace our fuel hungry ICE SUV). I don't know that we need a 200K cap, but we need to promote the sale of those vehicles that replace fuel hungry counterparts.