SoCal Rob
Well-Known Member
- First Name
- Rob
- Joined
- Apr 19, 2021
- Threads
- 28
- Messages
- 2,118
- Reaction score
- 4,459
- Location
- Southern California
- Vehicles
- Rivian R1S & VW ID.4
- Occupation
- Information Technology
I know how that played out for BMW but the customers at that time were, if I recall correctly, being changed from a business model of CarPlay as a one-time upgrade to a recurring subscription. If I’m remembering that correctly then BMW went from no CP to single upgrade cost CP to subscription CP. Giving people a taste of one-time upgrade and switching to recurring was perceived as a blatant cash-grab. At least that was how I saw it since it wasn’t like BMW had CP-related recurring development costs.consumers don’t want CarPlay as a subscription. BMW tried this and customers revolted; BMW quickly reversed course.
While I’d also prefer CarPlay as a one-time upgrade, if I’m given a choice between no built-in CP at all and recurring fee CP then I’ll pay a recurring fee to get integrated CP. I like the Rivian product and I understand that Rivian is a new company in need of recurring revenue so I’d be okay paying to get what I want. I know some folks will feel differently.
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