svet-am
Well-Known Member
- First Name
- Tony
- Joined
- Mar 24, 2021
- Threads
- 16
- Messages
- 666
- Reaction score
- 1,244
- Location
- Broomfield, CO
- Vehicles
- R1S (Launch Edition Preorder)
- Occupation
- Embedded Systems Engineer
I agree with all of these rants. I work in marketing and I can't help but observe that Rivian totally dropped the ball here with mobilizing all of the folks like us on these forums. We are obviously a captive audience and we could have accomplished a lot of guerilla marketing for them via word-of-mouth and that "I'm friends with someone on the inside" type of information dissemination. All they had to do was recognize that the pre-order holders are loyal and give them consistent, transparent, and early access to information and allow things to go out organically. It's not like they were trying to keep the _existence_ of the R1T and R1S a secret.
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