RivRev
Well-Known Member
- Thread starter
- #1
Is anyone else very confused by this Color, Material, Finish display?
What is the purpose? What is going on here? Is it just to show the interior color swatches? Were they giving away these items? Did customers bring in these items? Or is the best a multi-billion dollar company can do is putting random items on a table? This is acceptable and expected and SOP during the concept and design phase of a project. But we are well beyond that. Rivian needs to be showing the actual product and colors, not where the inspiration came from. Pre-holders have all already chosen their interiors. These interior colors were announced long ago. At this point, displays that are not of the product itself are disappointing to say the least. We are weeks away from deliveries, and months beyond when the were originally supposed to be delivered, and the only information we are getting is a leaked photo of where the color and finish inspiration came from? And before someone mentions "chip shortages"....ask yourself how long ago these colors were announced, and if you think chip shortages has anything to do with Rivian not releasing any information on actual product colors.
The fact that they even had this basic of a display at their premier marketing event of the entire year is pretty embarrassing.
It looks like people grabbed random stuff from their offices the day before and put it neatly on a table...because they had nothing else to show their pre-holders weeks before launch. This is like a second grade project learning colors "okay everyone, go home and bring me back something that is similar to this color...*holds up green swatch*"
Some of the random items on the table include: paddle board fin, green water bottle, gray bike seat, Fox and Yakima stickers, two iPhone cases, wooden novelty pencils, more random stickers and patches, a black carabiner with blue clip, a literal stick, a lunch box, magazines, a polaroid of someone's bike, a tin cup, rope, a toothbrush?, and many more random items.
Seriously, what is going on? This looks like it was prepared in 24 hours. I think what happened is RJ came in the day before and all they had was the color samples on the table and it looked empty and bland. He told them to do something about it, and someone had the last minute idea to tell every employee to go home and bring back outdoor things of similar colors. And they put the best items on a table.
I don't know what's worse...the above scenario, or the scenario they want us to believe-that the inspiration of the interior colors came from someone's lunch box, a FOX sticker, a random iphone case, and someone's toothbrush....And that they think this is worth showing off on display at the largest marketing event of the year.
Even if you don't think this display is comparative to a second grade color-learning project and is somehow worthy of a multi-billion dollar company, you should still understand that at this point (weeks away from production), having a display like this at an exclusive marketing event, is sub-par and borderline comical. A VERY BASIC CMF display like this is something that should have been done and would be acceptable 1-3 years ago. During the design and concept phases...when they are actually looking for and gathering inspiration for the colors. And is something you show when you release the colors for the first time.
These colors have been known and decided for quite some time now. Your customers have literally already decided on and placed orders for these colors. At this point, customers and preholders don't care that the inspiration for the interior color or finish came from a random toothbrush....they care about what the color actually looks like and the delivery of the product. Yet, Rivian isn't even showing that. All we get, is some "leaked" photos of a basic CMF inspiration display posted on a forum. Anything short of high quality 3D virtual tour of the vehicle is an failure. But, hey, even a display of a vehicle seat fitted with each interior color would be better than this CMF table. Is Rivian and its billions not capable of something that basic? Or do they just not care about their customers and only care about their billion dollar customers like Amazon?
What is the purpose? What is going on here? Is it just to show the interior color swatches? Were they giving away these items? Did customers bring in these items? Or is the best a multi-billion dollar company can do is putting random items on a table? This is acceptable and expected and SOP during the concept and design phase of a project. But we are well beyond that. Rivian needs to be showing the actual product and colors, not where the inspiration came from. Pre-holders have all already chosen their interiors. These interior colors were announced long ago. At this point, displays that are not of the product itself are disappointing to say the least. We are weeks away from deliveries, and months beyond when the were originally supposed to be delivered, and the only information we are getting is a leaked photo of where the color and finish inspiration came from? And before someone mentions "chip shortages"....ask yourself how long ago these colors were announced, and if you think chip shortages has anything to do with Rivian not releasing any information on actual product colors.
The fact that they even had this basic of a display at their premier marketing event of the entire year is pretty embarrassing.
It looks like people grabbed random stuff from their offices the day before and put it neatly on a table...because they had nothing else to show their pre-holders weeks before launch. This is like a second grade project learning colors "okay everyone, go home and bring me back something that is similar to this color...*holds up green swatch*"
Some of the random items on the table include: paddle board fin, green water bottle, gray bike seat, Fox and Yakima stickers, two iPhone cases, wooden novelty pencils, more random stickers and patches, a black carabiner with blue clip, a literal stick, a lunch box, magazines, a polaroid of someone's bike, a tin cup, rope, a toothbrush?, and many more random items.
Seriously, what is going on? This looks like it was prepared in 24 hours. I think what happened is RJ came in the day before and all they had was the color samples on the table and it looked empty and bland. He told them to do something about it, and someone had the last minute idea to tell every employee to go home and bring back outdoor things of similar colors. And they put the best items on a table.
I don't know what's worse...the above scenario, or the scenario they want us to believe-that the inspiration of the interior colors came from someone's lunch box, a FOX sticker, a random iphone case, and someone's toothbrush....And that they think this is worth showing off on display at the largest marketing event of the year.
Even if you don't think this display is comparative to a second grade color-learning project and is somehow worthy of a multi-billion dollar company, you should still understand that at this point (weeks away from production), having a display like this at an exclusive marketing event, is sub-par and borderline comical. A VERY BASIC CMF display like this is something that should have been done and would be acceptable 1-3 years ago. During the design and concept phases...when they are actually looking for and gathering inspiration for the colors. And is something you show when you release the colors for the first time.
These colors have been known and decided for quite some time now. Your customers have literally already decided on and placed orders for these colors. At this point, customers and preholders don't care that the inspiration for the interior color or finish came from a random toothbrush....they care about what the color actually looks like and the delivery of the product. Yet, Rivian isn't even showing that. All we get, is some "leaked" photos of a basic CMF inspiration display posted on a forum. Anything short of high quality 3D virtual tour of the vehicle is an failure. But, hey, even a display of a vehicle seat fitted with each interior color would be better than this CMF table. Is Rivian and its billions not capable of something that basic? Or do they just not care about their customers and only care about their billion dollar customers like Amazon?
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