Zorg
Well-Known Member
Let me nitpick - you're implying they were doing poorly up until now. But they've been consistently beating estimates since they went public. I would say I am glad they are still doing good and are still executing on track despite the inevitable unforeseen problems and economic environment.
Plant capacity for R1 vehicles is currently 65K, which will become 85K next year when they reconfigure the Normal plant (the rest of the 150k plant is dedicated to the EDV/RCV). Gross profit is expected to be positive in 2H24. They will reach positive gross profit with the current plant - that is not dependent upon the GA plant opening up. The R2 is a strategy for GROWTH, not a necessity for being profitable.
You don't need to be selling a million cars to be making a profit. There are many companies and many models, especially high end, which produce modest numbers but good profits. For example, Lamborghini sold less than 10k cars of all models last year, and they had a record profit.
Give Rivian some credit for researching the market and targeting a segment they knew they could compete in, as well as making a business plan with a path to profitability based on realistic projections of market segment and share.
Hello captain obvious!Let me nitpick - you're implying they were doing poorly up until now. But they've been consistently beating estimates since they went public. I would say I am glad they are still doing good and are still executing on track despite the inevitable unforeseen problems and economic environment.
Plant capacity for R1 vehicles is currently 65K, which will become 85K next year when they reconfigure the Normal plant (the rest of the 150k plant is dedicated to the EDV/RCV). Gross profit is expected to be positive in 2H24. They will reach positive gross profit with the current plant - that is not dependent upon the GA plant opening up. The R2 is a strategy for GROWTH, not a necessity for being profitable.
You don't need to be selling a million cars to be making a profit. There are many companies and many models, especially high end, which produce modest numbers but good profits. For example, Lamborghini sold less than 10k cars of all models last year, and they had a record profit.
Give Rivian some credit for researching the market and targeting a segment they knew they could compete in, as well as making a business plan with a path to profitability based on realistic projections of market segment and share.
Where did they state that they will have positive gross margins next year? Definitely a good sign. The real question remains how big is the market for $80-100k trucks and SUV. Clearly, based on their spending, they're not playing the niche market angle and don't aim to be Lambo. I want them to succeed as I love my truck, but it's not a slam dunk.
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