Coast2Coast
Well-Known Member
- First Name
- Mark
- Joined
- Feb 17, 2020
- Threads
- 26
- Messages
- 451
- Reaction score
- 564
- Location
- Santa Cruz, Ca./Odawara, Jpn
- Vehicles
- 1981 Volvo wagn; 2006 Tacoma SR5; 2021 Toy Mirai
With a new V.P. of Marketing and Sales, Laura Schwab, let's hope she can orchestrate new levels of openness, PR and frequent release of new information about Rivian. She was hired a little late in the game for my money, but let's hope she has the resources and clout to start a marketing storm.
Rivian is a super engineering centric company, and that's been a good thing, but we're moving into entirely new phases of company evolution. The product is fully engineered or nearly so and we're moving into early production.
Selling it becomes the issue now. Even if Rivian is production constrained at present and can sell everything it makes, that's not always going to be the case, once Normal really begins to turn out vehicles and competition from GM, Ford, Tesla and others begin production of their BEV trucks.
Word of mouth worked fine for Tesla, but we're in an entirely different market situation now. As @Whmorken says above, give us a headline and back story everyday. Great companies require great PR, sales, service and marketing too.
Rivian is a super engineering centric company, and that's been a good thing, but we're moving into entirely new phases of company evolution. The product is fully engineered or nearly so and we're moving into early production.
Selling it becomes the issue now. Even if Rivian is production constrained at present and can sell everything it makes, that's not always going to be the case, once Normal really begins to turn out vehicles and competition from GM, Ford, Tesla and others begin production of their BEV trucks.
Word of mouth worked fine for Tesla, but we're in an entirely different market situation now. As @Whmorken says above, give us a headline and back story everyday. Great companies require great PR, sales, service and marketing too.
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