mtberman
Well-Known Member
Exactly right. The market for $90K-$100K pickups is small and Rivian needs a lower priced product to keep up the volume.They are through the backlog on R1T and now are getting a look at the actual market size going forward. It will be nowhere near the size some were expecting. Ford/GM/Tesla/Rivian are all getting a wakeup call on what the true market looks like for nearly $100k electric trucks.
I came back to Rivian in July because they finally made one that qualifies for tax credits that I need to make it work financially. I think if Ford had an electric Maverick, GM had an electric Colorado/Canyon sized truck, and Nissan had a Leaf pickup, then things would look different in the EV space now.
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