Limestone. It's real. Official from Rivian

[Lysdexic]

“Launch Green Lite”

Right!?

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[Lawrence-of-Blaine]

Can someone please explain to me why there’s recently such a plethora of automotive paint colors that look, I dunno…very putty-like? I can’t put a finger on it, because certainly there’s some gloss to all these new paint colors. But there’s a ton of new colors from across manufacturers, and they all are very muted in hue, with much less gloss, and just basically yucky to my eye.
What genius decided that 35 variants of “putty” should be the new normal? ?

 

[Lysdexic]

Can someone please explain to me why there’s recently such a plethora of automotive paint colors that look, I dunno…very putty-like? I can’t put a finger on it, because certainly there’s some gloss to all these new paint colors. But there’s a ton of new colors from across manufacturers, and they all are very muted in hue, with much less gloss, and just basically yucky to my eye.
What genius decided that 35 variants of “putty” should be the new normal? ?

Tastes change over time and I imagine they sell well. Personally I am a fan.

 

[E.S.]

? Not too fond of this blue'ish tint (vs. the green tint from before). It looks like it's sliding towards pewter than anything else. Normally, I'm more fond of Blue colors (Rivian Blue looks awesome), but in this instance I truly wished the green tint stayed. Looks like I'll have to switch to either Rivian Blue, or save myself a couple of grand and stick with silver.

Sad part is, the green-tinted lime stone looked incredible with the Forrest Edge interior. Black interior it is!

 

[Gator42]

Wow Rock on!

This may really change community sediment.

Still, feels like this is the bare mineral amount of marketing communication that was needed.

It’s about time Rivian got their schist together and stopped taking limestone reservation holders for granite…

 

[ironpig]

Can someone please explain to me why there’s recently such a plethora of automotive paint colors that look, I dunno…very putty-like? I can’t put a finger on it, because certainly there’s some gloss to all these new paint colors. But there’s a ton of new colors from across manufacturers, and they all are very muted in hue, with much less gloss, and just basically yucky to my eye.
What genius decided that 35 variants of “putty” should be the new normal? ?

I think they are just running out of trends. The aftermarket started painting and wrapping cars in matte colors and then the manufacturers had to start offering them. And now the putty colors are the trend. Like Chalk on a Porsche. That became a huge seller for the last few years. The first time I saw it I thought it was cool, but now I’m not sure I like it.

even Toyota is embracing these putty colors on RAV 4s. Which means it’s probably reached its peak and we’ll soon be going to something else. Maybe highly metallic or primary colors. Who knows.

 

[Brwood14608]

Love it (more importantly, the wife loves it more…) Switching from Rivian Blue and saving $1,000.

Same for me I just switched from Blue to Limestone!

 

[Bborden]

This one is easy to price $1500... same as the paint option. Or I'll trade you for the NFT the Buffalo Bills sent me of a ticket stub for being a season ticket holder (The NFT will not actually get you a seat at the games).

#GoBills

 

[Davethadog]

I would love to see some FLAT PAINT options from the factory like black, dark grey or maroon without having to wrap the truck.

Matte clear is hard to do in volume and it also cleans like absolute dog shit. I’ll bet you $50 you’ll never see it offered on a truck.

 

[GOFAST]

Don't get me wrong, it looks nice. The color is nice and what really makes it pop are the black wheels. I'll stick with my 21" road tires and LA Silver......not worth the extra $$ IMO.

 

[crashmtb]

Matte clear is hard to do in volume and it also cleans like absolute dog shit. I’ll bet you $50 you’ll never see it offered on a truck.

They could always go the LR defender route and offer a matte wrap from factory.

 

[ironpig]

Don't get me wrong, it looks nice. The color is nice and what really makes it pop are the black wheels. I'll stick with my 21" road tires and LA Silver......not worth the extra $$ IMO.

I keep going back and forth on whether it looks better or worse with the black wheels. Today I agree with you, it’s better.

I was convinced I wasn’t going to get Limestone when it was finally revealed but it’s growing on me. Its probably the most unique color.

 

[Davethadog]

They could always go the LR defender route and offer a matte wrap from factory.

I am always surprised that nobody else offers this. I worked on a project a few years ago to automate wrapping. We got it down to 21 arms including front bumper on an accord. With the reach and articulation of arms now I doubt there’s any vehicle you couldn’t do it on.

There are really excellent single stage paint options that require a fraction of the capital to put into production. Paint em all white and then wrap them in something more durable than paint for less $$$ to produce.

A big leap for a production line to take but I thought it would be a cool risk to take.

 

[ironpig]

I am always surprised that nobody else offers this. I worked on a project a few years ago to automate wrapping. We got it down to 21 arms including front bumper on an accord. With the reach and articulation of arms now I doubt there’s any vehicle you couldn’t do it on.

There are really excellent single stage paint options that require a fraction of the capital to put into production. Paint em all white and then wrap them in something more durable than paint for less $$$ to produce.

A big leap for a production line to take but I thought it would be a cool risk to take.

that’s interesting. I wonder if it’s one of those situations where consumers still view paint as the superior option and a wrap as a cheaper aftermarket option?

a Factory or dealer wrap set up would be cool. Change your car color every few years.

 

[crashmtb]

I am always surprised that nobody else offers this. I worked on a project a few years ago to automate wrapping. We got it down to 21 arms including front bumper on an accord. With the reach and articulation of arms now I doubt there’s any vehicle you couldn’t do it on.

There are really excellent single stage paint options that require a fraction of the capital to put into production. Paint em all white and then wrap them in something more durable than paint for less $$$ to produce.

A big leap for a production line to take but I thought it would be a cool risk to take.

I wonder if JLR is doing it offline in the plant, or at the VPC stage?

I‘d love to see video of the robo-wrapping ?

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