R2T trademark abandoned then revived

[Katsudon]

Rivian just revived the R2T trademark after abandoning it just 2 weeks ago.

Speculate away....

Sponsored

 

[captainjp]

Looking to nudge out the plastic competition. I like it.

 

[mkg3]

There was an interview with RJ last month that indicated that R2T was a possibility so not surprised given compact trucks are becoming more popular.

 

[VandalSibs]

It's also a good idea to hold onto trademarks that are very similar to ones that you actively use, just to be safe. So there may be no intent to produce a R2T, but you don't want to leave the trademark available in case some other company decides to make a crappy version and use it themselves....

 

[UnsungZero_OldTimeAdMan]

Doesn’t mean anything. They’re just protecting their brand and IP. Making sure others can’t imitate.

 

[COdogman]

 

[lefkonj]

If you did you will surely see R2T, R1TX, R2S, R3W etc etc so they have it all covered for whichever way they want to go.

 

[HighVoltOverland]

An EV Hilux Champ would be so fun

 

[CO-rayman]

Either they don't know what they are doing or they truly plan to use the trademark. I say that because it is not an "intent to use" application but one on the "principal" register. This type of registration requires a use statement based on actual use in interstate commerce and they failed to submit one (because we all know it's not a real product yet). That's why it went abandoned.

Normally, one files an intent to use application that affords extensions and then converts it to an actual use application. So, I am confused why they went to a full application - hence wondering what's going on since the attorney is from a reputable law firm in SoCal.

Given the good firm involved, my speculation is that R2T is going to be a real product!

 

[Great Gatsby]

After driving a pickup and enjoying it for the last week, and all of the issues related to suspension on the R1, if the R2T existed, I would buy it immediately.

 

[Dark-Fx]

Probably because I was thinking about registering it...

Maybe I can still sneak "RTOOTY" through the Trademark office though?

 

[Hereforthesnacks]

Doesn’t mean anything. They’re just protecting their brand and IP. Making sure others can’t imitate.

By looking at the prosecution history of this application, you can tell quite a bit. It certainly means something.

 

[Hilbe]

Not happening.

 

[Eeyore]

After driving a pickup and enjoying it for the last week, and all of the issues related to suspension on the R1, if the R2T existed, I would buy it immediately.

You and me both. I'd love a truck that could fit in my garage. My R1T is just inches too long.

 

[Marchin_MTB]

It’s going to be the Trike version.

Sponsored