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Rivian R3X Begins Production
Rivian Accelerates the Future of Rally-Inspired Adventure: R3X Production Officially Underway
NORMAL, Ill. – Rivian Automotive, Inc. (NASDAQ: RIVN) today announced the official start of production for the highly anticipated R3X, the performance-oriented, tri-motor variant of its midsize crossover platform. Combining the soul of a rally car with the utility of a modern SUV, the R3X represents a bold new chapter in Rivian’s mission to keep the world adventurous forever.
A New Icon for the Trail and the Tarmac
Designed to deliver rugged capability without compromising on-road fun, the R3X features a wider stance, increased ground clearance, and a specialized tri-motor AWD system. With its signature retro-modern aesthetic and sustainable interior finishes, the R3X is engineered to tackle everything from weekend excursions to technical off-road trails.
Key Highlights of the R3X Production Model:
The R3X is being assembled at Rivian’s flagship manufacturing plant in Normal, Illinois, alongside the R2 platform. By leveraging shared architecture and advanced robotics, Rivian has optimized the production line to ensure world-class build quality while meeting the surging global demand for smaller, more accessible electric vehicles.
Early reservation holders will begin receiving their vehicles in the coming weeks, with a phased rollout across North America followed by international markets. Customers can track their delivery status and explore custom accessory packages via the Rivian mobile app.
About Rivian: Rivian (NASDAQ: RIVN) creates innovative electric vehicles and accessories that inspire people to explore the world in a sustainable way. Our vehicle platforms, including the R1T, R1S, R2, and R3, are designed to offer a blend of performance, utility, and environmental consciousness.
Media Contact: Rivian Public Relations [email protected] rivian.com/newsroom
Rivian Accelerates the Future of Rally-Inspired Adventure: R3X Production Officially Underway
NORMAL, Ill. – Rivian Automotive, Inc. (NASDAQ: RIVN) today announced the official start of production for the highly anticipated R3X, the performance-oriented, tri-motor variant of its midsize crossover platform. Combining the soul of a rally car with the utility of a modern SUV, the R3X represents a bold new chapter in Rivian’s mission to keep the world adventurous forever.
A New Icon for the Trail and the Tarmac
Designed to deliver rugged capability without compromising on-road fun, the R3X features a wider stance, increased ground clearance, and a specialized tri-motor AWD system. With its signature retro-modern aesthetic and sustainable interior finishes, the R3X is engineered to tackle everything from weekend excursions to technical off-road trails.
Key Highlights of the R3X Production Model:
- Performance: 0–60 mph in under 3 seconds with torque-vectoring tri-motor architecture.
- Design: Distinctive "teal and orange" accents with ruggedized bumpers and flared wheel arches.
- Versatility: Unique "flipper glass" rear window and versatile interior storage solutions.
- Sustainability: Extensive use of recycled cork and woven textiles throughout the cabin.
The R3X is being assembled at Rivian’s flagship manufacturing plant in Normal, Illinois, alongside the R2 platform. By leveraging shared architecture and advanced robotics, Rivian has optimized the production line to ensure world-class build quality while meeting the surging global demand for smaller, more accessible electric vehicles.
Availability and Deliveries"The R3X isn't just a vehicle; it's a statement about what an EV can be when you prioritize personality and playfulness," said RJ Scaringe, Founder and CEO of Rivian. "Seeing the first production units roll off the line is a testament to the incredible work of our engineering and manufacturing teams."
Early reservation holders will begin receiving their vehicles in the coming weeks, with a phased rollout across North America followed by international markets. Customers can track their delivery status and explore custom accessory packages via the Rivian mobile app.
About Rivian: Rivian (NASDAQ: RIVN) creates innovative electric vehicles and accessories that inspire people to explore the world in a sustainable way. Our vehicle platforms, including the R1T, R1S, R2, and R3, are designed to offer a blend of performance, utility, and environmental consciousness.
Media Contact: Rivian Public Relations [email protected] rivian.com/newsroom
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