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Inside EVs "I Saw The Affordable Slate Truck In Person. Now I’m Worried"

Zoidz

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One reviewer's take. IMO he seems to be acknowledging but still missing the point of the Slate...

Slate Auto's $20,000-ish EV truck is getting a lot of attention. But is this really what Americans want?

... I am not convinced the Slate truck is the answer to Chinese EVs. Heck, I’m not even convinced that it’s exactly what most Americans are looking for.

The Slate truck looks best when converted into an SUV. With the boxy back and rear bench seat, it feels like a modern interpretation of the Ford Bronco II. Add in the possibility of wraps and minor exterior customization, and the Slate’s style and ethos feel charmingly homebrew.

But that’s where my appreciation for the truck kind of stops. As unique and novel as Slate’s concept is, I question whether this is what consumers are actually looking for. It is hard to understate just how Spartan the Slate is solely by pictures. Yes, the truck doesn’t have a dedicated infotainment system, and even has crank windows—two things that are a godsend to people who hate how connected cars have become in any given online comments section. But the Slate truck doesn’t even have a carpeted floor. This Spirit Airlines-style lack of amenities will feel jarring to the average consumer.

And sure, there’s a case to be made about the truck’s level of customization. The end consumer will have their choice of adding the options they’d like to the truck. This ranges from infotainment to speakers or power windows, but also includes a whole set of rear seats and an add-on body style to convert it into a more practical SUV.

And there’s a but here. Are people going to really customize en masse?
....

Yet it’s another thing to hack the rear of the car off, install some seats, and a whole new roof, and do all sorts of work to take a half-car-specced car, to a real car. Personally, I’m not willing to do major surgery and labor on a new car, and I question how willing the average person is, either, especially since Slate’s price advantage has somewhat eroded with the ending of the Inflation Reduction Act’s tax incentives. Are people really going to be willing to create an SUV out of a truck? Especially when Ford is promising a four-door truck without the need to DIY it for not much more money?
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Reviewers get biased because they get to drive everything and don't care about the price point since it's not a purchase.
 

COdogman

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I saw it in person when it stopped in Denver. It was obviously a concept vehicle, but I thought it looked better quality than what I expected when I read it used plastic body panels. The people that came to look at it sure seemed excited.

Rivian R1T R1S Inside EVs "I Saw The Affordable Slate Truck In Person. Now I’m Worried" IMG_0218


Rivian R1T R1S Inside EVs "I Saw The Affordable Slate Truck In Person. Now I’m Worried" IMG_0219


Rivian R1T R1S Inside EVs "I Saw The Affordable Slate Truck In Person. Now I’m Worried" IMG_0220
 

maverick92

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Looks a lot like my Maverick, which is a compliment. Problem is without the $7,500 tax credit the value proposition changes dramatically.
 

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What people get excited for and say that want vs what they're actually will to spend money on are many times very different.
I wonder how many people used to common luxuries are really willing to live with a Slate. I know i probably wouldn't want to own one. Cool concept, but i bet it'll turn a lot away with the Spartan amenities. Plus it's electric, which is still a harder sell here.
HOWEVER, a lot of people do buy those crap cap base model 4Runners! So maybe we'll be surprised...
 

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I am still excited about it. Maybe even more than when they opened reservations and I put down a deposit. Reminds me of the old Datsun and Toyota pickups I had. They were spartan and didn't even have AC. This does so already ahead of the game and much quicker than they were.

If this had been available when I bought my R1T, I might have seriously consider buying it instead. Not because it was truly comparable, but all I need was a work pickup truck to go with my S Plaid. So the Rivian was a bit overkill for what I needed. I justified as I thought someday I might get rid of the Plaid and be happy with the performance of the R1T quad.

Too many service issues and the GD wind noise are making me question if I want to keep my Rivian long term, so I still have my S.
 

atebit

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If Scout cans the BEV Terra, this will prolly be my be my next truck. 🍿 Betting it will have ACC resume.
 

BigSkies

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I read the article, and they make some good points. Particularly related to two seats/two doors.

The internet turns to dumb hyperbole. Articles are either "no one wants this vehicle" or "everyone wants this vehicle".

The real question is how many people want this vehicle.

There's clearly a market for it. However, it won't be families. I see it doing well with small-time contractors and fleets. I also think they're going for the grumpy old man that complains about newfangled tech demographic. Which is kind of weird, because they also lean into the new tech stuff a bit.

In terms of range-of-magnitude, do I think this is something that will sell 25k/yr, 50k/yr, 100k/yr, or 500k/yr?

I personally think they can hit north of 100k/yr if they deliver on price & value expectations. I don't think it's anywhere near a 250k/yr production vehicle.

This is Slate's fundamental challenge. At this price point, they need to be selling well north of 500k vehicles/yr to hit profitability. And maybe they have a path to do that with a broader lineup. But it's a hard path to get to that type of volume.
 

Dave Cundiff

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I'm happy with our Rivians. If anyone wants to make a better-value EV, I wish them well!
 

Time2Roll

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Not in my garage buy I think it may find its place in the market.

Will everyone customize? Probably some and possibly some up fitters will have some standard upgrades at a reasonable premium.

The plastic may hold up well in the rust belt. Looks like a usable truck for a job foreman.
 

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Too cheap for me, and I think most of the people who are shopping cars on the lower end also do not have a place at home to charge them as they live in apartments. I think the rock bottom budget consumer is going to be the last to switch to electric when chargers become or common or solid state batteries become a reality.
 

madhat

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Too cheap for me, and I think most of the people who are shopping cars on the lower end also do not have a place at home to charge them as they live in apartments. I think the rock bottom budget consumer is going to be the last to switch to electric when chargers become or common or solid state batteries become a reality.
Agreed. No home charger makes electrics much less convenient and affordable.
Scottsdale has a bunch of condo/apt/townhomes being built with chargers all over the place, but i bet none of those people will be buying this (at 10k/mo for the ones in thinking of I'd be expecting a Rivian out front)
 
 








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