Rivian named Best Luxury Brand 2024 by U.S. News ? ?

[Electric Rivilution]

U.S. News & World Report Announces the 2024 Best Vehicle Brand and Best CPO Program Awards

WASHINGTON, Nov. 16, 2023 /PRNewswire/ -- U.S. News & World Report, the global authority in rankings and consumer advice, today announced its 2024 Best Vehicle Brand and Best Certified Pre-Owned Program awards.

After evaluating 38 brands, U.S. News' Best Vehicle Brands recognizes industry-wide excellence across four key segments of the automotive market: cars, SUVs, trucks and luxury vehicles. Drawing from distinct criteria, the U.S. News Best CPO Program recognizes the CPO program that offers consumers the most benefits.

For the third year in a row, U.S. News recognized Honda as the Best Car Brand. Honda's overall scores can be attributed to the strong qualities of the Civic and Accord models. High quality earned Mazda its first win as the Best SUV Brand. Ram secured its win as the Best Truck Brand for the fifth consecutive year due to consistently high overall quality across Ram 1500 and Ram 2500 models. The Best Luxury Brand was awarded to Rivian, which applies an innovative approach to its luxury vehicles.

"Our Best Vehicle Brand awards recognize the automakers that produce vehicles that best align with consumer interests," says Jim Sharifi, managing editor of U.S. News Best Cars. "Finding the right brand can be an important step toward buying the right vehicle. Our 2024 award winners deserve to be high on the shopping list for car buyers who are in the market for a new car, SUV, truck or luxury vehicle."

The 2024 Best Vehicle Brand Winners

• Best Car Brand: Honda
• Best SUV Brand: Mazda
• Best Truck Brand: Ram
• Best Luxury Brand: Rivian

To determine the award winners, U.S. News Best Cars averaged the overall score of all the given brand's products in each award class. The brand with the highest average score was designated the winner in that specific category. The overall scores are derived from the U.S. News Best Cars rankings, which take into account safety ratings, reliability data and the collective opinion of the automotive press.

The 2024 Best Certified Pre-Owned Program Winner

For the seventh consecutive year, Lexus was awarded the Best Certified Pre-Owned Program, based on its extensive warranty coverage and an array of premium program benefits.

"Lexus is a top choice due to the brand's strong reputation for reliability," said Sharifi. "In addition to an exceptional warranty, L/Certified by Lexus wins our Best CPO Program award because of great benefits that include a free loaner car and free maintenance visits."

To determine the award winner, U.S. News evaluated a range of distinct CPO program coverages and benefits including warranty coverage duration, trip interruption reimbursement, roadside assistance perks and more.

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[COdogman]

Well you stepped in it now, RJ. Once you call yourself “luxury” we can’t help you anymore

 

[Riviot]

No Best Adventure Brand category?

 

[Electrified Outdoors]

It's nice to be recognized but we already knew Rivian is the BEST CAR EVER!!

 

[s4wrxttcs]

This is despite all of our efforts in trying to tell perspective buyers that the Rivian is not a luxury vehicle.

It's an adventure vehicle.

Maybe adventure is the new luxury?

Who needs seat massagers when you have rally mode?

 

[NY_Rob]

So let's never hear "Rivian is not a luxury vehicle" again as the reply to someone beefing about something wrong with their $100K luxury vehicle....

 

[Count Orlok]

Luxury is what you make of it

 

[iansriv]

I will now proceed to complain about why Rivian didn't make the best SUV or Truck brand. Good going Rivian!

 

[iansriv]

Luxury is what you make of it

Was just about to say that luxury is just as subjective as "super car."

 

[EVentually]

I almost feel Rivian wins the category because it satisfies a different purpose, but happens to also be somewhat luxurious. On the luxury factor alone, I frankly wouldn't even consider it in the running. Nice to have my purchase vindicated with a win, though.

 

[SANZC02]

Mariam-Webster thinks it is a luxury vehicle….??

 

[Count Orlok]

BTW, just as most of you know and as @SANZC02 notes from the dictionary, The Count has named the R1S the Most Lusty Vehicle of 2024. Meaning that from now on R1S owners are all MLVs as well as BMFs.

 

[DuoRivians]

People who see Rivians on the road think they’re expensive and luxury category.

 

[Donald Stanfield]

I wouldn't really call it luxury. Compared to the interior of my wife's new BWM that we are getting next week the Rivian is lacking for sure.

 

[Oldsmobile_Mike]

Imo not a "luxury" brand. But whatevs. ?

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