“New” Quad Motor R1T pricing is crazy and not sustainable (even if Cybertruck priced higher than original reveal price estimate)

[FictioN513]

At the end of the day, the cyber truck is a very divisive design. Most people I have spoken to, including some diehard Tesla fans who want a truck would not buy a “triangle on wheels”.

will they sell some, yes. But the biggest reason they are not on the road is because the whole product is a marketing plow, not a “real” product. Tesla has the capability to have launched a product in well under 4 years. They have put limited resources into the CT product.
They made the reservation rate $100 because they knew it was more a ploy than a real product (model 3 was $1,000 when announced).

anyways, at the end of the day comparing the CT to a rivian is apples and oranges, purely for the design and marketability of them both.

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[CruxOp]

Tesla's Cyber Truck is a rather bizarre looking creature, but could serve as a usable pick-up truck. It's brushed stainless steel finish is not a good choice as it will require significant maintenance. We owned a 1981 DeLorean for thirty-one years. Maintaining the stainless steel was very labor intensive. The surface regularly developed rust spots that required cleaning with an industrial grade Scotch-Brite pad on a rigid pad holder. This was a very tedious job that required significant pressure following the grain of the stainless. Also small scratches or dents are unrepairable. There is no touch-up paint for a stainless car body.

I'm afraid that the Cyber Trucks body finish will turn out to be a very poor choice for Tesla.

Brian

Don't even want to think about the cost of collision repair as well...

 

[Zoidz]

The radical exoskeleton structure has since turned into a more conventional unibody design:

https://insideevs.com/news/676664/tesla-cybertruck-body-in-white-leaked/

Yeah, it's a unibody with multiple subframes. Musk once again markets hype over reality. Or perhaps he just doesn't know the difference. Putting slab sided stainless sheets on a unibody does not make it an exoskeleton. Exoskeleton implies that it can't support its own weight without the body panels attached. Clearly not true.

Here's a Honda Ridgeline unibody view. CT is not fundamentally different!

 

[Dukecj]

I’d love to see the data for this.
3/Y is cheap. 130k a year is a typical income in many industries these days.

I feel you’re a bit delusional if you think that age group doesn’t have buying power. The liberal arts majors, sure… but their tech significant others will have no issue buying a few.

On my YouTube channel I made a video discussing how elitest some EV owners come off, and this is the reason half of America hates EVs. It's not the EVs they really dislike, but the people they associate with EVs.

There is no need to "feel" when there is a lot of data to support my claim. The median household income in America is $74,000 annually. In any case, here is a link: https://www.forbes.com/advisor/busi...age/#average_salary_by_age_in_the_u_s_section

As far the 3/Y being cheap, go tell that to someone making $53,000 a year (which is the median income for 25–34-year-olds) better yet, ask their spouse if they think a $50K car is cheap after paying for daycare. Also, only 10% of Americans earn over $115,000 a year which may be why EV adoption is a 7%.

So no, that age group cannot afford a Cybertruck according to the BLS and the US Census Bureau unless your claim is these agencies numbers are delusional? If so, please provide reliable sources to support your claim.

 

[HighVoltOverland]

On my YouTube channel I made a video discussing how elitest some EV owners come off, and this is the reason half of America hates EVs. It's not the EVs they really dislike, but the people they associate with EVs.

There is no need to "feel" when there is a lot of data to support my claim. The median household income in America is $74,000 annually. In any case, here is a link: https://www.forbes.com/advisor/busi...age/#average_salary_by_age_in_the_u_s_section

As far the 3/Y being cheap, go tell that to someone making $53,000 a year (which is the median income for 25–34-year-olds) better yet, ask their spouse if they think a $50K car is cheap after paying for daycare. Also, only 10% of Americans earn over $115,000 a year which may be why EV adoption is a 7%.

So no, that age group cannot afford a Cybertruck according to the BLS and the US Census Bureau unless your claim is these agencies numbers are delusional? If so, please provide reliable sources to support your claim.

Your data is compelling
I personally suspect EV hate is more than disliking “rich folk”
I think people don’t like EVs because EVs , like everything, have become politicized and folks need to slam dunk on “snowflake liberals” to show their political affiliations

 

[Dukecj]

Your data is compelling
I personally suspect EV hate is more than disliking “rich folk”
I think people don’t like EVs because EVs , like everything, have become politicized and folks need to slam dunk on “snowflake liberals” to show their political affiliations

I agree. Dislike of the rich is the core of the EV issue.

 

[orionexp]

Many of us had pre-March 22 pricing and have a subconscious anchor to that price point. Even if the quad is actually quite competitive at the 90k mark, we’ll still feel like it’s a bad deal because it’s the same truck we bought 1 year ago for 20k more.

Now whether the quad is different enough from the DM performance, that’s a different question…

When they did the price hike and didn't grandfather pre-orders for like one day, I was still going to buy it. Wasn't happy about it, but I'd over 2 years already. I feel sorry for those that canceled. I hope they were able to correct that mistake if Rivian allowed it.

 

[Trandall]

I agree. Dislike of the rich is the core of the EV issue.

I disagree. Cost is for sure a barrier as is political bias. People at or below median income buy all kinds of crap they can't afford like new flagship cell phones, Designer clothes, shoes, hand bags... if they hate rich people they sure go out of their way to emulate them.

 

[scottf200]

I read that manufacturing efficiency/simplicity was built into the concept truck and this was how Tesla was able to offer the Dual Motor Cybertruck at the 2019 price of $49,900.

Manufacturing the truck with aluminum alloy Giga castings and no paint shop were supposedly a big reason behind the affordable price point.

3mm (1/8") stainless steel alloy not aluminum.

two quarters

 

[SDH]

I disagree. Cost is for sure a barrier as is political bias. People at or below median income buy all kinds of crap they can't afford like new flagship cell phones, Designer clothes, shoes, hand bags... if they hate rich people they sure go out of their way to emulate them.

I think this is absolutely the case. I also think that folks at the lower end of the pay scale spend badly (just check out the kinds of crap that they put in their shopping cart, I bet their bill is very similar to mine, just the contents very different).

Also on the EV adoption/rich vs poor debate.... notice how the "less wealthy folks" still find the $ to jack up their trucks, put on stupid size wheels and loud exhausts all of which probably worsens their mpg?

Choices...just saying.

 

[EVsinROC]

If Tesla only builds 150k per year as a loss lead for Elon to save face on a stupid idea, does any of this matter? Shouldn't we just call out the charade? Elon is on record saying this will be a low volume product. Well, he doesn't have low volume reservations or interest.

If you put together the facts I'm highlighting, I feel like it's hard to conclude much else.

Tesla can lose a lot of money on the Cyber Truck, in production, if there's low volume. They can lose a lot of money and offer it at $50k to sink Rivian. We should all expect some kind of move along these lines. Tesla has anti-trust power in the BEV space and will wield it as best it can, right up until the very edge (and then over, when it feels it can defend itself) of what will get regulator attention.

When you see these Tesla price drops across the globe down to the point of breaking even or even potentially losing money on some models, there's no other way to interpret this data.

They control the supply chain, they control the manufacturing, they control the demand.

Boardwalk and Park Place have a few houses on it and are about to purchase hotels.

I am pre price hike R1S holder and have 2019 CT preorder. Tesla does have some economies of scale, but they adjusted prices to move inventory. If Tesla was all about killing other EV’s, why open SC network up, which was huge competitive moat? Elon is about sustainable energy in all things, not just cars.

 

[zajak1]

I read that manufacturing efficiency/simplicity was built into the concept truck and this was how Tesla was able to offer the Dual Motor Cybertruck at the 2019 price of $49,900.

Manufacturing the truck with aluminum alloy Giga castings and no paint shop were supposedly a big reason behind the affordable price point.

not happening!

 

[zajak1]

If CT prices were something they were proud of, why wouldn’t they have already announced them and start hurting the competition now?

who is going to buy/drive the CT...it's got to be one of the most obnoxious autos ever created...EM wants us all to look like robots...he's going to swing and miss this time around!

 

[Dukecj]

If they hate rich people they sure go out of their way to emulate them.

Both things can be true all at once.

 

[Bunker Hill]

I own a $75k “pre-price hike” 2022 R1T and hold a second reservation “just in case” (not pre-price hike) and was invited to The Shop today.

The $90k plus pricing for a Quad Motor R1T is crazy. I never would have considered purchasing a R1T at the new price point. I simply don’t see this price point being sustainable in the long run.

If new Cybertruck pricing comes in at 20% higher than the 2019 reveal prices I think Rivian pickup sales are going to see a dramatic sales drop. It’s about to get interesting in BEV pickup space.

I love my $75K QM R1T and think it is worth the additional $15K. I like the Rivian company, the sales, service, the fact that they get out in front is issues that come up. It feels like Rivian has integrity. Musk? Not so much.

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