Official Rivian Email: A Look Ahead to 2023. Rivian Membership cancelled and unbundled into subscription services

[R1Sky Business]

??? I cannot imagine being a current owner and putting up with this. Which is why I’m fine waiting until 2024

Careful, by then Munro would've stripped the R1 down to the bare bones

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[av8or]

I guess they didn’t mean it.

 

[R1Sky Business]

Maybe the real reason we don't have tank turn yet is Rivian intended on sticking it behind a paywall.

Edit: 50 cents per full revolution!

Make it a $1.....!!!!!

 

[av8or]

Or this.

 

[R1Sky Business]

the closest thing to making folks feel like members is probably the Hub. the one in Venice is pretty cool but honestly its not that much different that going to a car dealer except you dont feel any pressure because they dont have vehicles on the lot to purchase. and once you purchase, why would you visit the Hub?

membership, or community, up till now is really only taking place on forums like this, social media and Rivian Stories and thats all customer driven. i can see why Tony C. leverages RS to share info because all the heavy lifting is done by those guys and the community.

hopefully Rivian have something substantial to share on 1/16/23 about Membership to get many of us back on board cause this latest email was yet another PR disaster.

We'll all be here.....

 

[av8or]

Wonder if this is also going to not be true

 

[R1Sky Business]

He was a Pol Sci major and worked for a Senator. It's not that far off

Damn politicians!!!!

 

[NY_Rob]

Just adventurous modern art

By the looks of the neighborhood.. most of the "adventure" probably happens after the sun goes down.

 

[DJG]

My concern is this: " "As our membership grows, we’ll continue adding benefits, including drive modes, enhanced vehicle capabilities, in-cabin content and gatherings at Rivian spaces and events. Once you get your vehicle, membership will be complimentary for a trial period. After that, you can opt into paid membership. View terms and conditions."

When they advertised this: https://stories.rivian.com/vehicle-technology-innovation

I don't see what the concern is. They will continually update and improve the base vehicle for free through OTA's. They will also, in parallel, develop features that will be charged for. This has already been hashed out and they have already said that baseline OTA's would not be part of the Membership or subject to a subscription. It's up to them to decide which things need to be part of the base OTA's to keep the vehicle competitive, and which things there is a market to charge for. But everyone can rest easy with faith that the market will dictate where all that falls. To date, they have determined everything has been a necessity for everyone and not worth charging for. To be clear, they can NOT take something already on the vehicles today and put it behind a paywall (other than the previously disclosed LTE service)

Personally, I think these premium features will be extremely limited for quite some time. Examples would be the Enhanced Dual Motor upgrade (if the Standard was originally purchased) and maybe Tank Turn if they ever get comfortable with it from a compliance standpoint. I could also envision things like off road maps being something worth charging for, especially if they deliver them through a license with someone like Gaia. That's something that would make everyone's vehicle more expensive to include for "free", but more fair to charge separately for, for those that want it. Or, they could decide it's in their interest to include it for everyone to support their target market niche. That's for them to decide, but in either case, it's not something anyone is entitled to at this point.

In either case, the vehicle you buy will never get worse (features wise; outside of the LTE enabled services). If anyone is buying one based on it only being worth it with improvement has only themselves to blame for disappointment. You buy the vehicle as it exists today, anything more is added benefit.

 

[R1Sky Business]

Boo hoo. You were never promised anything. Sure the membership was advertised but companies, particularly startups, have to evolve and make changes at a rapid pace in order to succeed. I'd rather they make these small changes and continue to adapt than try to stick to every little thing they thought up in the beginning to keep entitled pre-order holders and owners happy.

Entitled pre order holders....wow, very eloquent u r.

 

[R1Sky Business]

I guess they didn’t mean it.

It's all relative

 

[R1Sky Business]

Or this.

All the signs were there from the start

 

[Dark-Fx]

Wonder if this is also going to not be true

They put this in their IPO documents:

Our Climate Commitment

Responding effectively to climate change requires collective action and urgency. We believe we have a responsibility and opportunity to play a role in the global economic transition to net zero emissions. We aim to:

•measure and report GHG emissions annually;
•implement decarbonization strategies in line with the The Climate Pledge through real business change and innovations, including efficiency improvements, renewables, designing for sustainability, and other carbon abatement strategies;
•power our operations with 100% clean, renewable energy over time; and
•take actions to remove any remaining emissions and/or neutralize them with quantifiable, real, permanent, and socially beneficial offsets to become carbon neutral.

 

[DJG]

I guess they didn’t mean it.

They did, and it was/is free, but said it wouldn't be forever. Nothing in the segment is not true regarding the charging. The rest of it jumped the shark a bit though, it never materialized.

 

[DJG]

Or this.

They just reiterated that position in the update email, that additional products and services will be offered for a premium in the future. What's controversial?

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