What's so $pecial About "Rivian Blue"

[Rivian_Hugh_III]

There's an up-charge of $2500 for Rivian Blue.

Some auto companies have an extra-premium paint that costs more but also has extra layers of paint and fancy technologies in the layering.

So what's the deal with Rivian Blue? Are we paying for the privilege of blue, or is the paint a better, more fancy, richer, thicker, higher quality paint?

Same question for Yellow too, I suppose.

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[monzarottie]

There's an up-charge of $2500 for Rivian Blue.

Some auto companies have an extra-premium paint that costs more but also has extra layers of paint and fancy technologies in the layering.

So what's the deal with Rivian Blue? Are we paying for the privilege of blue, or is the paint a better, more fancy, richer, thicker, higher quality paint?

Same question for Yellow too, I suppose.

It looks stunning in person. Whether or not it’s worth $2500 is a personal decision. I for one, think it Is.

 

[ads75]

I would guess some of the "premium" colors may cost hundred(s) of dollars more than the base colors, but its just another way for Rivian to increase profits, and a customer to think they are getting something more exclusive. For myself, I am somewhat tired of white/silver/gray/black, so I want a color. And once someone can justify $1500 for one of the other colors, it isn't hard to justify another $1000 to get the one you want. If I have a R1T for 5 years, is Blue worth about $40 a month..it may be.

 

[Trandall]

@ads $40/ month for 5 years actually sounds worse.
To the OP question, it's just the color AFAIK

 

[Taycanfrank]

It's pretty standard to charge extra for non basic colors.

 

[ads75]

@ads $40/ month for 5 years actually sounds worse.
To the OP question, it's just the color AFAIK

You might be right, I am just tired of the whites/silvers/grays/blacks, I am signed up for blue for now, but have thought about silver, but I would then want the green interior to change things up. So silver exterior+green interior is $2000, or Blue+Ocean Coast for $2500. And like I said earlier, once I justified $1500 for a color, another $1000 for one I wanted more seemed doable, but maybe not financially responsible (but lets be honest, these trucks aren't exactly financially responsible).

 

[virgnia_rivian]

This type of up charge is very common. Go configure a Porsche. They have paint colors north of $3k.

 

[BigE]

There's an up-charge of $2500 for Rivian Blue.

Some auto companies have an extra-premium paint that costs more but also has extra layers of paint and fancy technologies in the layering.

So what's the deal with Rivian Blue? Are we paying for the privilege of blue, or is the paint a better, more fancy, richer, thicker, higher quality paint?

Same question for Yellow too, I suppose.

I emailed this question to Rivian last week if there is any process differences, quality, more layers, etc or just premium pricing on some colors.



response from Rivian:

“That is an interesting question! Colors can vary by swatches and lighting and photo editing, monitors all create differences. Costs of producing colors vary as well. So, we price them accordingly. All colors have different metallic effects with the exception of Glacier White which we consider a "solid" color.

And these are the color descriptions from the field at First Mile!

• Limestone: grey with green undertones similar to lichen, or the reflection of a spring forest on wet granite.
• Compass Yellow: Whether it's a grove of aspens in fall, a goldfinch darting between cattails, or the subtitles in an old French film, yellow has a way of grabbing your eye.
• LA Silver: You'll find hints of blue in the silver, like early morning sun hitting a windy patch of water.
• Red Canyon: A red with Brown undertones and yellows that appear in full sun, imagine the light filtering through a Utah canyon at sunset.
• Midnight: The color of perfectly clear night sky between the stars. Look closely for tiny specks of blue.
• Forest Green: The green of a forest canopy mixed with metallic flakes that show up like sunlight through the leaves.
• Launch Green: We modeled this color after a rich and shadowy green coating used in the R1 manufacturing process. We were surprised when we saw it, and liked it so much, we added it to the palette to commemorate this first launch.
• El Cap Granite: Named and styled after the majestic granite wall in Yosemite Valley.
• Glacier White: When you look at snow or glacial ice, you see more than just the surface. Light reflected from within inspired this multi-layered white.
• Rivian Blue: Deep ocean blues that reflect clear skies above, this is a hue of both optimism and depth, energy and calm.

May your holidays be merry and bright and as always, full of adventures!

Your fellow adventurer”

 

[Cavalryscout18]

I emailed this question to Rivian last week if there is any process differences, quality, more layers, etc or just premium pricing on some colors.



response from Rivian:

“That is an interesting question! Colors can vary by swatches and lighting and photo editing, monitors all create differences. Costs of producing colors vary as well. So, we price them accordingly. All colors have different metallic effects with the exception of Glacier White which we consider a "solid" color.

And these are the color descriptions from the field at First Mile!

• Limestone: grey with green undertones similar to lichen, or the reflection of a spring forest on wet granite.
• Compass Yellow: Whether it's a grove of aspens in fall, a goldfinch darting between cattails, or the subtitles in an old French film, yellow has a way of grabbing your eye.
• LA Silver: You'll find hints of blue in the silver, like early morning sun hitting a windy patch of water.
• Red Canyon: A red with Brown undertones and yellows that appear in full sun, imagine the light filtering through a Utah canyon at sunset.
• Midnight: The color of perfectly clear night sky between the stars. Look closely for tiny specks of blue.
• Forest Green: The green of a forest canopy mixed with metallic flakes that show up like sunlight through the leaves.
• Launch Green: We modeled this color after a rich and shadowy green coating used in the R1 manufacturing process. We were surprised when we saw it, and liked it so much, we added it to the palette to commemorate this first launch.
• El Cap Granite: Named and styled after the majestic granite wall in Yosemite Valley.
• Glacier White: When you look at snow or glacial ice, you see more than just the surface. Light reflected from within inspired this multi-layered white.
• Rivian Blue: Deep ocean blues that reflect clear skies above, this is a hue of both optimism and depth, energy and calm.

May your holidays be merry and bright and as always, full of adventures!

Your fellow adventurer”

Dang. And here I thought it was just blue.

 

[PastyPilgrim]

Compass Yellow: Whether it's a grove of aspens in fall, a goldfinch darting between cattails, or the subtitles in an old French film, yellow has a way of grabbing your eye

Damn, they're about to sell me on yellow more with a few words than all of the pictures I've seen.

Really hoping they do an event next year that I can get invited to so that I can finalize my pick though.

 

[LeoH]

I really wanted a color that is different. That left me with Taxi Yellow'ish, Mazda Red'ish, and just blue. Once I drove the blue R1T, I decided to splash the cash and get it.

 

[Dark-Fx]

They amortized the cost of painting all the line robots Rivian Blue into the cost of painting the cars.

 

[E.S.]

I do like that Blue, but not going to lie - Limestone has my attention as well. That being said, I would like to see more diverse colors later down the road. An orange (and not that obnoxious "glow in the day" orange) would be nice as well as some time of wine/purple'ish color, but that's just me.

 

[yizzung]

You’re paying for low volume.

 

[dleepnw]

just another way to upcharge and make higher profits.

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