Rivian hires Sarah O’Brien (former Tesla, Apple, Meta executive) to lead communications

[goldburger]

So another upper exec that can't seem to hold a job at other name brand tech companies?

Meh.

LOL

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[Eeyore]

Dear Sarah,

Welcome to Rivian and the Rivian Community. I think you will find that the customer base is deeply passionate about the Rivian brand and mission - to empower environmentally responsible adventurism.

Now, for the love of god and everything sacred, please tell me when I can configure the R1T that I have been waiting for since the LA Auto Show with a power tonneau cover.

Please.

Pretty Please.

Love,

Sassquatch

I'm sure you already know the answer.

 

[IPTV65]

Who is she replacing?

Obviously nobody!! Ha ha

 

[j.w.s]

Source: https://electrek.co/2023/06/30/rivian-hires-former-tesla-apple-exec-lead-communications/

June 30, 2023

Electric vehicle maker Rivian (RIVN) hired Sarah O’Brien to lead the company’s communications efforts on Friday. O’Brien previously served as vice president of communications at Tesla during the launch of the Model 3 and at Apple before that for a critical eight-year stretch.

Tesla hired O’Brien in September 2016 as vice president of communication, serving until August 2017 during the launch of the Model 3, Solar Roof, and Tesla Semi Truck.

Before her two-year stint at Tesla, O’Brien worked for over eight years at Apple, leading communications for the Apple Watch (which now has over two billion active users) in addition to launches for the global iPhone, iPad, App Store, and the iTunes Music Festival.

Most recently, O’Brien spent the last four years at Meta as vice president of executive and product communications.

O’Brien starts her position as chief communications officer at Rivian, starting June 30, 2023. Commenting on her new role, the new communications leader said:

Her new responsibilities at Rivian will include overseeing the EV maker’s communications efforts, including products (like the upcoming R2), consumer (managing brand reputation), internal (informing employees on updates), and corporate communications (media and public relations).

As far as I can discern, the communications role at Tesla consists of sending out poop emojis - Wait, that's Twitter. So then just saying an occasional "What Elon just said." Why in the world would she had taken that job?

 

[SANZC02]

As far as I can discern, the communications role at Tesla consists of sending out poop emojis - Wait, that's Twitter. So then just saying an occasional "What Elon just said." Why in the world would she had taken that job?

At one time Tesla actually had a PR department, they got rid of it the end of 2020.

 

[Rivian_Hugh_III]

I'm the new Rivian CCO. Not only do I write long sentences that say special things in the first half of the sentence but I also can add interesting things in the last half of the sentence too. Rivian has many chapters to go and in this chapter I'm happy to be helping write the chapter while future chapters will be also written partly by me along with other chapters. Can't wait to help drive meaningful change (wink).

Sheesh

 

[R1Tom]

I hope she does well. As we all know...the design and engineering team hit some serious home runs with the product. Manufacturing has done pretty well, but at least in my opinion, could be doing a bit better on the Kaisen continuous improvement thing. And service....need to open up the checkbook and expand that thing fast and furious.

So she has a difficult task of communicating all that in a positive way that results in growth without any control over those very items that are the challenges.

I wish her the best....this company and the R1s are so amazing. But I don't think they can live on an amazing product alone, so now is time to get the other stuff in line and communicate it all well!

 

[BigE]

Source: https://electrek.co/2023/06/30/rivian-hires-former-tesla-apple-exec-lead-communications/

June 30, 2023

Electric vehicle maker Rivian (RIVN) hired Sarah O’Brien to lead the company’s communications efforts on Friday. O’Brien previously served as vice president of communications at Tesla during the launch of the Model 3 and at Apple before that for a critical eight-year stretch.

Tesla hired O’Brien in September 2016 as vice president of communication, serving until August 2017 during the launch of the Model 3, Solar Roof, and Tesla Semi Truck.

Before her two-year stint at Tesla, O’Brien worked for over eight years at Apple, leading communications for the Apple Watch (which now has over two billion active users) in addition to launches for the global iPhone, iPad, App Store, and the iTunes Music Festival.

Most recently, O’Brien spent the last four years at Meta as vice president of executive and product communications.

O’Brien starts her position as chief communications officer at Rivian, starting June 30, 2023. Commenting on her new role, the new communications leader said:

Her new responsibilities at Rivian will include overseeing the EV maker’s communications efforts, including products (like the upcoming R2), consumer (managing brand reputation), internal (informing employees on updates), and corporate communications (media and public relations).

Well, communications at Rivian can only improve.

 

[atebit]

I hear the interview process consisted of asking her how many different ways she could convincingly say s00n.

FTFY

 

[atebit]

I'm the new Rivian CCO. Not only do I write long sentences that say special things in the first half of the sentence but I also can add interesting things in the last half of the sentence too. Rivian has many chapters to go and in this chapter I'm happy to be helping write the chapter while future chapters will be also written partly by me along with other chapters. Can't wait to help drive meaningful change (wink).

Sheesh

B- for omitting the requisite references to ADVENTUROUS and/or FOREVER.

Next CCO, please.

 

[Bilbo]

Who is she replacing?

I assume it is a new position. Rivian did not communicate in the past...least not with me. I live in NC and am and old pricing customer so nobody is allowed to give e answers

 

[SoCal Rob]

Dear Sarah,

Welcome to Rivian and the Rivian Community. I think you will find that the customer base is deeply passionate about the Rivian brand and mission - to empower environmentally responsible adventurism.

Now, for the love of god and everything sacred, please tell me when I can configure the R1T that I have been waiting for since the LA Auto Show with a power tonneau cover.

Please.

Pretty Please.

Love,

Sassquatch

I spent some time thinking about her response and after carefully choosing the buzzwords, modulating the tone, and providing just enough detail I think it’ll be something like this*:

Dear SASSquatch,

No.

Kind Regards,
Sarah



*For your sake, I hope she does better.

 

[moosehead]

I will miss Tony’s Friday very cogent email updates.

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