Zoidz
Well-Known Member
This luxury topic has been discussed here and on other forums by many people. Despite what people want to believe, Rivian is not being marketed or sold as a luxury vehicle. People incorrectly equate price to luxury. If it's $100k it has to be a luxury vehicle and compete feature for feature with other $100k vehicles, right?...
I was politely told Rivian makes "adventure vehicles" not quiet, comfortable luxury trucks. They had no other trucks for me to try out and I have not heard a word from anyone at Rivian. I guess that's it.
...
Wrong.
Check out the Rivian web site. You won't find a single reference to it being a luxury vehicle. People might want it to be, they might read 3rd party reviews from numerous media sources that compare it to luxury vehicles, call it a luxury vehicle, etc. but Rivian never has and is not positioning it as a luxury vehicle. Who knows better - the manufacturer or the media?
Sponsored