Ferrari Luce?????

[CharonPDX]

A friend posted this elsewhere:

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[Gen(R3)Xer]

The Luce is the EV that Apple should have made (Project Titan), minus all of the physical knobs and switches, not Ferrari. Funny that one of the designers was Johnny Ives, Apple’s former lead designer.

The flat pastel colors scream Apple’s iPhone 5C, which was also designed by Ives. Nice throwback to 2013. Color palette also looks like the Xiaomi SU7.

 

[forestwalker]

This is what happens when Ive is let loose without supervision. Gross.

 

[solaskaze]

Now let's compare it to an R2.

Well, on initial release, the tow hitch will be missing on the Luce.
And the roof rack for bikes.
And off road tires.
And storage (more than 1/2 missing)
And .... mum's the word on FSD?
But it comes with a manual mini Italian espresso pump behind the center console
… and you could buy 10 R2’s for the price of one Luce.

 

[Donald Stanfield]

I'm betting Ferrari made this lousy on purpose. Just like how Stellantis does it, they make a terrible EV then point to the fact that no one wants it as proof that no one likes EVs and they are justified doing what they are doing keeping ICE.

 

[UnsungZero_OldTimeAdMan]

I'm betting Ferrari made this lousy on purpose. Just like how Stellantis does it, they make a terrible EV then point to the fact that no one wants it as proof that no one likes EVs and they are justified doing what they are doing keeping ICE.

Maybe. Or they're just looking beyond their existing customer base and trying to grow their business. Y'know, like when Porsche rolled out their first SUV ever and how their base (and journalists) cried and moaned over it. Now look at them, gotten so big that they are panicking: "the world is changing (to EVs) and we might be in trouble... and that existing business model no longer work".

If not for China, an important and largest market for any carmaker including Ferrari, this Luce wouldn't exist.

 

[Mos Eisley]

 

[Cycliste]

I've never been a Ferrari fan, and we certainly don't have a Ferrari budget, but I think the Ferrari Luce looks great!

Current Ferrari fans mostly think otherwise, at least initially, but note this thoughtful analysis by Fred Lambert: https://electrek.co/2026/05/26/ferrari-race-stock-plunge-luce-ev-mach-e-moment/ .

Best wishes!

From that article:
Ferrari’s sound system doesn’t pipe in fake V12 noise from a speaker library. A precision accelerometer mounted at the center of the rear axle picks up the actual vibration of the rotating motors. That signal is filtered, equalized, and amplified — basically the same principle as an electric guitar amp. The driver gets continuous, harmonically rich feedback that tracks what the powertrain is actually doing, in real time. It’s optional, which is the right call, but I’d argue it’s no more “fake” than the sound of a Stratocaster through a Marshall stack.

 

[UnsungZero_OldTimeAdMan]

From that article:
Ferrari’s sound system doesn’t pipe in fake V12 noise from a speaker library. A precision accelerometer mounted at the center of the rear axle picks up the actual vibration of the rotating motors. That signal is filtered, equalized, and amplified — basically the same principle as an electric guitar amp. The driver gets continuous, harmonically rich feedback that tracks what the powertrain is actually doing, in real time. It’s optional, which is the right call, but I’d argue it’s no more “fake” than the sound of a Stratocaster through a Marshall stack.

This is the kind of "fake" I can accept. After all, it is a performance-oriented car from a performance car brand. And every sensory feedback (including auditory) is part of the performance driving experience. The kind of fake I can't stand are the arbitrary ones, or ones that try to fake a rumbling V8 just because the manufacturer is worried that their V8 fanbase wouldn't ever buy a electric car if it didn't sound like it had a V8. *cough Stellantis

 

[jackfu]

I love the interior. I will promptly forget this car even exists and never think of it again

 

[Great Gatsby]

Also kind of odd that they have not let anyone drive this thing. Perhaps some saving grace could have been had if they were able to get people to talk up the driving experience?

The more I think on this, the more I'm landing on that they wanted it to fail.

I showed it to my wife, who doesn't care about cars, and without telling her what it is, she just says as her first reaction "that's hideous." Ouch. Even non-car people hate it.

The anti-EV crowd is having a field day with this one. This may actually be getting worse initial reception than the cybertruck.

 

[Cycliste]

This may actually be getting worse initial reception than the cybertruck.

Cybertruck: “Hold my beer.” (But only after being available for ordering)

 

[Time2Roll]

To me it looks like a. Jaguar ipace. Just nothing about it says Ferrari, at least the Mazda looking suv was interesting to look at, this is just a boring tech appliance look. A Ferrari needs to be flashy, not practical.

I drove an I-Pace for over seven years and not even close. The Ferrari looks like something is missing from both the front and back. Like the bumper fell off. And with poor aerodynamics even if the wind tunnel says it will go 200mph.

To give credit to Ferrari it is not the worst they have produced. Been a few weirdos along the way.

 

[Tim-in-CA]

Whatever abomination is in Italian, this is it!

 

[iansriv]

It's fugly

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