This is something that I think is really important and I am glad to see Rivian is focusing on reducing the carbon footprint of their vehicles and operations.
Must admit. Sure, I care about the environment, but the environmental impact of my R1S, the carbon footprint, etc. was not even a thought. Indeed, it was not even a figment of my imagination, let alone a consideration when purchasing any of my EVs. The only green impact that mattered to me was the big green improvement to my wallet in terms of the tremendous cost savings in repair and maintenance over ICE.
And I am certain that I am not the exception on this.