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Doug DeMuro: 2022 GMC Hummer EV

JeremyP

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The extra 2k pounds went to give it that squishy comfy American ride quality that everyone wants:CWL:
The styling doesn't disturb me quite as much as the H2, but I'm still not a fan and it still feels like an oxymoron; electrifying (greening) a big excessive vehicle. I suppose it will keep some people from buying similar gas vehicles like the TRX.
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It will be interesting to see how it does. At it's peak in 2006, GM sold 71k hummers, and most years more like 30k. I'm sure it's stunning lack of popularity had something to do with it's awful gas mileage. With ±350 miles of EV range, maybe it will do better.
I don't think the former Hummers ever approached anything like this in price, inflation adjusted. I don't think they sell more than 30k a year and then the government will ban them by 2030 because of their terrible "gas" mileage.
 

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The hummer could potentially be a good offroader, but my guess is the number on the trails will be incredibly low; probably a lot of people will get them as a status symbol.
 

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IMO, this Hummer is every bit a off-reader as the Rivian - crab walk is cool. It can tow. It’s got storage capacity. Four wheel steering is cool.

From a pure off-reader perspective; I am not sure which is better, Rivian or Hummer EV - they seem either neck and neck, or…dare I say….Hummer EV is better.
The Hummer can only tow 7,500lbs vs. 11,000, but that's still somewhat useable.

I don't see how you can claim the Hummer might be a better off roader when there is zero footage or first hand accounts of it even being driven off road. But, I'd argue the smaller size and four motors will make the Rivian hands down the better off roader.

The interior space doesn't appear materially different between the Hummer and the R1. The leg room certainly isn't.

I'm fairly confident that Rivian will end up selling many multiples more R1's than GM sells Hummers. GM didn't change much from what made the previous Hummer crash and burn, but I don't think they care, they wanted an attention grabber before they started making real vehicles. Their volume vehicle will be the Sierra/Silverado EVs, but they still don't understand what they're doing.

Basically, I think the Hummer is an insult to the entire premise behind electric vehicles. It gets worse mileage than an ICE sedan and the breakeven carbon emissions is longer than the useful life of the vehicle.
 

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I don't have a horse in this race, as I'm not a truck person. But I like the buttons on center dash of the Hummer quite a bit, and how they function. It's useful and clever. I also like the functions of the tailgate. And the rear wheel turning is amazingly helpful to make the Hummer more nimble, even if it does beget the silly "Crab walk" parlor trick.
Yes I agree tailgate is awesome! Some buttons are really nice, but gosh seems like too many knobs and buttons. I think I’d get more lost trying to find the right one for the job!
 

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With taxes, or “out the door”, price of my build exceeds 100k. And where I live - taxes on vehicle purchases are over 10%

Upgraded rims, upgraded paint, all the accessories. If I recall, a R1T with Max Pack added up to like 120k, out the door.

Rivian are not cheap vehicles. They definitely exist at a price point that most people still associate with luxury.

Yep 7.12% guaranteed for a whole 6 months. Then the rate resets. The fixed portion of the rate is still 0.00% so your returns are up to inflation.
.....How? Checking literally every box I can find, including all the gear, I'm getting 90k.
 

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The Hummer can only tow 7,500lbs vs. 11,000, but that's still somewhat useable.

I don't see how you can claim the Hummer might be a better off roader when there is zero footage or first hand accounts of it even being driven off road. But, I'd argue the smaller size and four motors will make the Rivian hands down the better off roader.

The interior space doesn't appear materially different between the Hummer and the R1. The leg room certainly isn't.
There is footage of publications driving it offroad... albeit a closed course, and nothing crazy. But still, at least they let the fast lane truck guys drive it. And they seemed impressed with it's clearance and approach angles.

As for interior space... it's hard to tell that from the pics. Seems like it might be a little wider inside, which is something I really love with my Raptor and will miss going to the Rivian. Though again, it's hard to tell that from the pics, and requires sitting in each.
 

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To be fair, he goes on to explain that all these Aux buttons are editable for the icon you want. Someone clearly applied the wrong one here, but it wasn't GM.
Maybe you missed it, but this icon is the Hummer driving over a cyber truck.
 

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Maybe you missed it, but this icon is the Hummer driving over a cyber truck.
I think I saw that upon second review. Just adds to my belief that their delusions of grandeur will bite them in the ass.
 

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The Hummer checks a couple practical feature boxes and has some genuinely good design (as in how it works) choices -
  • Tailgate is great, no notes. Solidly beats Rivian.
  • As with the F-150, I like the open frunk design.
  • More cameras with good off-road placement.
  • Clever adaptive physical/screen UI.
  • Rear seat folding up is nice for pets and utility.
  • Four-wheel steering is awesome. I don't give two shits about crab walk, but the turning radius is impressive. We'll see about the reliability/complexity tradeoffs. At the end of the day, I'll take quad-motor over four-wheel steering.
The list of things I hate about it is much stronger.
  • Top to bottom and inside out, the aesthetic is basically "juvenile man-child." An absolute eye-sore that sacrifices good product sense for bloated machismo at every level. Why a giant "gearshift" and drive mode knob for purely digital functions? Because MAN. Why ugly angles and tacky molded plastic everywhere? Because MAN. Just ugh.
  • The UI seems functionally good but tacky and will age poorly. All caps, weird font choices, sacrificing readability for (juvenile) aesthetics - this will be as embarassing as an H2 in ten years.
  • As others have noted, the staggeringly (unnecessarily) poor efficiency. Probably 30% less efficient than the R1T for basically no gain in performance (and substantially worse utility). Basically all of the extra horsepower goes to hauling its own battery around.
  • Speaking of which: Lower payload, lower tow rating, inferior off-road geometry, inferior handling, no gear tunnel, no air compressor, no stock tonneau cover, fewer outlets. How this thing wins on "practicality" or "features" is a bit beyond me.
  • Speaking of which, this thing weighs a ton more than the Rivian, which is already a land whale. That will be a serious liability off-road when the same slope that other vehicles can traverse collapses under the weight of the Hummer. (Where's the "eco" aspect of EV when your trail impact is double the guy in front of you?)
  • It's $40k more than a well equipped R1T.
Overall I don't take a ton of issue with Doug's scoring ("there's no accounting for taste" comes to mind), except that I find it very odd he reviewed a preproduction prototype under GMC supervision. That seems very out of form and makes it look like he's fishing for a Rivian competitor.

As far as I can tell he never drove it on pavement or at freeway speeds, and yet he's saying it beats the Rivian on ride quality and interior comfort? How's the road noise? Is it plush because it's luxurious, or because you drove it exclusively on soft dirt in off-road mode? Are you comparing like-for-like with the Rivian's softer suspension settings? And why is Doug's impression of the Rivian's ride quality uniquely bad?

Anyway, seems like GMC pulled off exactly what they were setting out to make. It just so happens that what they were setting out to make is, in my mind, absolutely ridiculous.

In ten years I think we'll be looking back at the R1T as a stupendous execution on a great product vision, even if it isn't a wild commercial success. I think we'll look back at the Hummer EV as a bloated extravagance that tried and failed to claw back a market for monstrous land yachts to park in front of suburban McMansions. Or maybe I just hope so ?
 
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Dbeglor

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Overall I don't take a ton of issue with Doug's scoring, except that I find it very odd he reviewed a preproduction prototype under GMC supervision. That seems very out of form and makes it look like he's fishing for a Rivian competitor.
I think GM called him up after his Rivian review and said, great news Doug, you're going to review the Hummer tomorrow, and you're gonna like it. Or else. You can see the fear in his eyes as he's wrapping up towards the end.
 

kylealden

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I think GM called him up after his Rivian review and said, great news Doug, you're going to review the Hummer tomorrow, and you're gonna like it. Or else. You can see the fear in his eyes as he's wrapping up towards the end.
Just so strange. I won't accuse him of dishonesty but I'm not aware of any other examples of him reviewing a manufacturer-provided vehicle under controlled conditions, let alone one that isn't even being delivered yet.

In his first Hummer preview he was talking shit about how it would beat the Rivian to market and the Rivian wasn't even real, and now here we are with Rivians in garages and the Hummer still a prototype, and he's publishing reviews of the latter. Not the choice I would make in his shoes.
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