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For a long time other people who drive my Rivians thought they were getting good efficiency by looking at the history view on the instrument panel, which shows a heavy black line around 2 mi/kwh. They thought it was the "target", roughly equivalent to the EPA rated range, and felt good when they got close to it (though few exceed it, normally). Yesterday I told them that EPA efficiency is almost 3, not 2 (it's 2.90), so off by 50%. They were shocked and asked why the black bar isn't at three. I had no good answer other than it's Rivian trying to dark pattern lie to their customers.
Even the EPA rating is a lie, as most people think it means "maximum range", but it's not. It includes a blend of city efficiency, which is normally greater than highway efficiency for EVs. For gas cars, the EPA rating is actually very close to highway range (it's pessimistic in this case, because it includes the lowball ICE city number), but for EVs it is totally wrong when used as a road trip indicator. Most people are coming from gas cars, so they are fooled by the sticker. Rivian should advertise "range" as measured at 70 MPH at 40 degrees F, with automatic climate on.
Even the EPA rating is a lie, as most people think it means "maximum range", but it's not. It includes a blend of city efficiency, which is normally greater than highway efficiency for EVs. For gas cars, the EPA rating is actually very close to highway range (it's pessimistic in this case, because it includes the lowball ICE city number), but for EVs it is totally wrong when used as a road trip indicator. Most people are coming from gas cars, so they are fooled by the sticker. Rivian should advertise "range" as measured at 70 MPH at 40 degrees F, with automatic climate on.
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