“75% of R1T and R1S customers are new to EVs…” says Rivian

DuoRivians · Apr 16, 2023

“Tony Caravano, senior director of customer engagement at Rivian, said 75% of R1T and R1S customers are new to EVs. Moreover, 60% of R1T customers have never owned a pickup truck before”

https://abcnews.go.com/Business/trucks-electric-vehicle-buy-now/story?id=98507065

WSea · Apr 16, 2023

DuoRivians said:
“Tony Caravano, senior director of customer engagement at Rivian, said 75% of R1T and R1S customers are new to EVs. Moreover, 60% of R1T customers have never owned a pickup truck before”

https://abcnews.go.com/Business/trucks-electric-vehicle-buy-now/story?id=98507065

I can believe that...check both boxes

godfodder0901 · Apr 16, 2023

WSea said:
I can believe that...check both boxes

Same. I fit both as well.

zefram47 · Apr 16, 2023

First pickup truck for me, but I've had two prior city-car EVs over the past 4 years that convinced me I could go primarily to EVs. It'll be awhile before I go EV for my sports car though since no one makes anything yet. The gear tunnel and frunk are the primary reasons I was willing to get the truck, but I do wish the bed was big enough for a bike without needing to use a rack.

Donald Stanfield · Apr 16, 2023

I've had more than one pickup before but this is my first EV.

Thedude · Apr 16, 2023

I’ve had a lot of trucks but this is my first EV. It’s far from perfect and has definitely limited some of my plans because of lack of charging infrastructure but overall I can’t really complain.

CrazyOne · Apr 16, 2023

Same with me. I think of R1T as a very large lifted sedan. And SUV s are large hatchbacks.

I like sedans because of the separation between the cargo and passenger space.

CharonPDX · Apr 16, 2023

I'm the opposite. My R1T was my fifth EV, and my third pickup.

And it was almost my second EV pickup, as I almost bought a 2001 Ford Ranger EV a few years ago.

Antonio · Apr 16, 2023

First time EV owner. Had a truck more than 25 years ago. So happy to have owe again, and I’m loving having an EV!

Prime · Apr 16, 2023

Had a Tesla before but first time truck owner. Never been interested in trucks before the R1T

DuoRivians · Apr 16, 2023

Prime said:
Had a Tesla before but first time truck owner. Never been interested in trucks before the R1T

Same!

EVnewb · Apr 16, 2023

I’ve been around pickups my whole life so I’m surprised by those stats. Figured there were car people and truck people because some folks don’t want/need anything as big as a truck.

The R1T was the first EV we ever “ordered” though. Bought a Model Y a few months after we put down the deposit, as our first EV. The MYP has been a great transition car, but this truck is definitely the best and most fun vehicle we’ve ever owned. Fits our lifestyle perfectly so it’s going to be with us for a long time! Really awesome to see these vehicles attracting so many first timers!

Babbuino · Apr 17, 2023

First EV 3rd pick up truck (2 Tacomas previously)

kewlasu · Apr 17, 2023

Babbuino said:
First EV 3rd pick up truck (2 Tacomas previously)

Same here. 2 tacos previously. 1st EV vehicle and EV truck to boot.

tren01t · Apr 17, 2023

Grew up with trucks as well. Owned 4 F-150's, 1 F-100, Nissan hard body pickup and currently a Dodge Ram 1500 Big Horn. Owned 2 Tesla EV model 3's. It was a natural transition for me from my model 3 back into a truck but as an EV. I was surprised by the stats but I say, "A big fat welcome to those that are getting into the best of both worlds; a truck and an EV together!"
Now back to doing truck stuff!

“75% of R1T and R1S customers are new to EVs…” says Rivian

DuoRivians

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