Rivian Opening Showroom in Williamsburg, Brooklyn

(Bloomberg) -- Rivian Automotive Inc., the electric truck startup backed by Amazon.com Inc., has signed a lease in Brooklyn for its first New York City retail store.

California-based Rivian is opening a New York flagship in Williamsburg, according to a statement Monday. The lease at 360 Wythe Ave. spans more than 12,000 square feet (1,115 square meters) and will be a showroom for electric vehicles.

Williamsburg’s retail corridors have stayed busy during the pandemic, and the area’s “relatively young, relatively wealthy” residents were also part of the allure for Rivian, said Ken Copeland, partner and chief investment officer at Flank, the developer of 360 Wythe.

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