dleewla
Well-Known Member
if they are smart they will build a two row SUV around the size of RAV4, CRV, CX-5, Model Y, Mustang Mach-e. thats the size consumers want.
if not an SUV then a crossover/hatchback/wagon would also be a great target segment that lines up with the Rivian ethos, though TAM would be smaller than the SUV.
i could see them building a compact truck like the Maverick because that vehicle proved consumers want that size. there's going to be a rush of ICE competitors to the Maverick though in the next 1-2 years but probably not a lot of BEV trucks that size so might be worth going after.
if not an SUV then a crossover/hatchback/wagon would also be a great target segment that lines up with the Rivian ethos, though TAM would be smaller than the SUV.
i could see them building a compact truck like the Maverick because that vehicle proved consumers want that size. there's going to be a rush of ICE competitors to the Maverick though in the next 1-2 years but probably not a lot of BEV trucks that size so might be worth going after.
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