Friscorays
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Bummer about March 1, 2022.
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Announcing our new "CLUBS" section where you can join or create a Rivian club or group! You can use this new feature to conveniently plan and discuss local events, gatherings or other club/group related topics.
So we encourage you to join (or start) special-interest and regional-based Rivian clubs at: https://www.rivianforums.com/forum/group-categories/clubs-groups.1/
Production is going to impact this poll, all three — date, quality, and quantity. Early production (beating Ford, GM, and Tesla), few warranty repairs, and large numbers will help Rivian break into the market in a big way. However, it will take the less expensive post-R1’s to make Rivian a winner. Rivian better build that new Texas factory in a hurry, increase range, announce the new vehicles in 2022, and put them into production before 2024. This is a race that Rivian can lose. Everyone knows there is a small market worldwide, relatively speaking, for expensive adventure vehicles, and once Toyota joins the EV game that competion will be fierce. P.S. R1 innovations are worth the battle. Go Rivian: Don’t just be the best adventure vehicle, sell the most.Autolist released the results of a recent survey that they conducted concerning interest in EV trucks and the R1T unfortunately finished last.
I think this likely just reflects current lack of widespread knowledge about the brand and hope views will change once more Rivian vehicles hit the roads..
Interestingly, although the R1T scored lowest overall it scored highest on individual aspects including performance, range on a single charge, styling, features, and practicality. Not sure what to make of that.
https://www.autolist.com/news-and-analysis/2021-survey-electric-trucks
I don’t think it is meaningless. As someone who works in marketing (albeit technical marketing for a major semiconductor company), this re-affirms what we on these boards already know about the brand awareness Rivian has (or doesn’t have as the case may be).This is a nonsense poll. Chevy only has the Hummers as press vehicles. Cybertruck concept car got tons of press when they announced it and the Hummer was in a super bowl ad. It's all meaningless.
rivian has exactly the amount of brand awareness it should have for a startup company that hasn’t delivered a product to non-employees yet.I don’t think it is meaningless. As someone who works in marketing (albeit technical marketing for a major semiconductor company), this re-affirms what we on these boards already know about the brand awareness Rivian has (or doesn’t have as the case may be).
I am optimistic about EV trucks and adventure vehicles — after this morning once again driving X performance for an hour+ down the front of the Teton Range, my front or backyard! Whichever! Stunning experience no ICE can approach, driving north and south, to and from Jackson, looking through this windshield with no visible upper border, noticing the smooth silent ride, bracing for the swoosh acceleration and braking. This is it! Add to “it” the toughness of Rivian and nothing now on the road for me is competetive not even remotely. No going back, and yes, all the coming trucks and R1’s ought to be worth waiting for, and if not, they should not be released or purchased.It may be a marketing shortcoming by Rivian, but it may not be that bad right now. It doesn't matter if everyone knows about them, they aren't in a position yet to deliver meaningful numbers. Rivian also has the Amazon contract, so they do have at least one customer, yet tens of thousands of sales for the next few years (if they can deliver the van) so a product they can sell while they get the R1T/R1S process up to speed. It's going to take them time to ramp up to meet current reservations. Customers are already disappointed by the communication process and length of time its taking. Reading forums it sounds like some people placing orders today are expecting to be fulfilled in 2022. If no one knows about Rivian and they are in a place to readily deliver with little to no waiting, that would be a much bigger issue.
And then look at Ford and Tesla. If the Lighning/Cybertruck have that many pre-orders, how long is it going to meet those preorders? They might be setting themselves up to massively disappoint and alienate a huge customer base for the future. If the Cybertruck has a million preorders, even if 10% originally placed that orders with the intent to go through with the purchase, there's going to possibly be 900,000 customers that are disappointed or angry with time lines (or relieved they don't have to purchase it).