I'm confused... What....

[NWCamper]

Moderate this.

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[Goose]

This is because Ford were dumbasses and brought over an already dated design when they re-released the Ranger. That and the Frontier actually looks better than the Ranger, the rake on the Ranger is enough to turn me off of it.

There's actually rumors of a small Toyota truck coming out. As for an EV Tacoma, If Toyota does it right (I have my fingers crossed), that could be real competition for Rivian and drive inovation between the two brands. Rivian will obviously have the technological leg up over Toyota, just good competition. Hell, based on Toyota's recent collaboration efforts (Supra/BMW) it wouldn't suprise me if Rivian and Toyota work out a similar arrangement.

I think Toyota has plans to lean into Hybrid for the next several years, might see full BEV's of mainstream vehicles around 2030.

 

[EVnewb]

Agreed. We have always been a Toyota family and if there had been a Tacoma EV coming out around the same time as the Rivian, we probably wouldn’t have the R1T. Our personal experience with Toyotas have just been excellent. That said, I’m kinda glad they didn’t have a Taco EV because we really love our new truck! The competition and subsequent innovations/possible collaborations would be good though so bring it on Toyota!

 

[COdogman]

Toyota will be a player in the EV world whenever it is they decide to join the race. So far they are being dragged into it kicking and screaming. They are not only avoiding making an EV, they are actively trying to tank the adoption of EVs in general.

Don’t expect to see any true Toyota EV until at least 2025/26 and it likely won’t be a truck first.

https://www.greencarreports.com/new...a-dedicated-ev-platform-may-be-five-years-off

 

[av8or]

Toyota ?‍ Sold their TSLA in 2017 siting nothing of value there. ?‍ Spends more money lobbying against EVs than other manufacturers ?‍. Still thinks they will be relevant in 2030.?‍ I was a huge fan of Toyota, but they lost me I 2022 when we sold our RAV4. I can’t imagine how long it will take them to come up with something that will compete with the R1T.

 

[Goose]

Toyota ?‍ Sold their TSLA in 2017 siting nothing of value there. ?‍ Spends more money lobbying against EVs than other manufacturers ?‍. Still thinks they will be relevant in 2030.?‍ I was a huge fan of Toyota, but they lost me I 2022 when we sold our RAV4. I can’t imagine how long it will take them to come up with something that will compete with the R1T.

Not everyone is obsessed with the tech or interface of Tesla. There are plenty of people out there that are resistent to switching to full BEV, Toyotas gradual transition will ease those peoples concern. If you believe Toyota (or Lexus, Honda, Acura, Subarua, etc) will not be relavent in 2030 you're willfully blind.

 

[COdogman]

Not everyone is obsessed with the tech or interface of Tesla. There are plenty of people out there that are resistent to switching to full BEV, Toyotas gradual transition will ease those peoples concern. If you believe Toyota (or Lexus, Honda, Acura, Subarua, etc) will not be relavent in 2030 you're willfully blind.

There is a difference between “gradual transition” and outright resistance, trying to slow down the progress of EV adoption globally.

 

[TexasBob]

Toyota has yet to demonstrate that is can deliver anything close to a competitive EV of any sort. The new Lexus is case-in-point: $65k for a 220 mile range (maximum, with small wheels) low performance SUV. It seems to be incapable of designing and building these.

 

[Goose]

There is a difference between “gradual transition” and outright resistance, trying to slow down the progress of EV adoption globally.

oh for sure! The Japanese manufacturers resistance to EV's is a miscalculation and will probably bite them in the long run as they experience growing pains much later than the rest of the market. If they Hybridize their entire lineup very soon though that will hold them over until they come to terms with where the world is moving

 

[emoore]

There is a difference between “gradual transition” and outright resistance, trying to slow down the progress of EV adoption globally.

Exactly. GM, Ford, BMW, etc are a gradual transition. Even Dodge is more of a gradual transition than Toyota. If Toyota survives their market share is going to be cut way down.

 

[TexasBob]

Not everyone is obsessed with the tech or interface of Tesla. There are plenty of people out there that are resistent to switching to full BEV, Toyotas gradual transition will ease those peoples concern. If you believe Toyota (or Lexus, Honda, Acura, Subarua, etc) will not be relavent in 2030 you're willfully blind.

Exactly. GM, Ford, BMW, etc are a gradual transition. Even Dodge is more of a gradual transition than Toyota. If Toyota survives their market share is going to be cut way down.

Yes, Toyota and "Team Japan" (as CEO Toyota called them) are not responding to market concerns, they are creating them. They are the largest lobbyist in the world resisting policies to accelerate ZEVs (more than Exxon). They are deliberately sowing confusion (with terms like "self-charging" hybrids and "electrified vehicles"), they successfully skewed the IRA rules (via Machin) to reward PHEVs which will make things worse* rather than better, and the continue to sow FUD among both consumers and policy-makers on everything from the availability of battery minerals to charging times to lifecycle emissions.

I think there is a healthy portion of ought in people's predictions that Team Japan companies will hurt in the marketplace. Given their behavior they ought to shrink into obsolescence but the probably won't. Just like Phillip Morris is doing just fine, TYVM, under a new name and a consolidated sector, Toyota's obfuscation and misinformation and foot-dragging will probably be a successful strategy.

*Also, yes, PHEV subsidies move everything backwards. Even if PHEVs are lower emission than their ICE counterparts, they are a short term, incremental solution. Paying $7,500 for the emissions associated with a single vehicle is insane. You can reduce emissions far more efficiently with other mechanisms. EV subsidies make sense when you are using them to incentivize the creation and acceleration of new models, platforms, companies, and supply chains that will grow and expand far beyond the incentive program's life. PHEV incentives literally do the opposite: incentivize companies to invest in old (higher emission) technology, artificially extending its life. It literally makes things worse.

 

[Goose]

I don’t fully disagree with you. PHEVs shouldn’t get a participation trophy and get the $7500. With that said, EVs still have a long way to go to fit everyone’s needs. There’s a reason why Ford, Chevy, and Ram still offer fuel variants. Towing range sucks, resources are limited and/or conflicted, and charging/electrical infrastructure in the US is beyond piss poor.

Team Japan lobbying against EV adoption is not the right move, they need to catch up with the rest of the world.

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