New Rivian Video/Ad - “What If?”

[cohall]

Hadn’t seen this posted yet. Fun new inspirational video by the Rivian team called What if?

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[godfodder0901]

Hadn’t seen this posted yet. Fun new inspirational video by the Rivian team called What if?

Gives me the feels.

 

[kurtlikevonnegut]

Sure beats shelling out a boatload to get Timøtheé Chalæmét to hawk your product.

 

[CosmicRivian]

This is much, much better than the "Lemonade" and "Ice Cream Truck" spots. I realize it's 3x longer, so not entirely apples-to-apples, but even a 30-second version of this would beat those. It does a better job of showcasing the vehicles and what they can do; offers a better origin story and connection to being U.S. born and operated; and, presents a clear brand and value proposition: we make family EVs that are comfortable anywhere you want to be, including in the mud.

Kudos to the marketing team on this one. After "Lemonade" and "Ice Cream Truck," I was worried about the direction of things, but this is really good and puts much of that worry to rest.

 

[TTedP]

Great ad!

I like to think this one is mine since I just got it and timing of the video

 

[Jeff B.]

I don’t post here often, but this thread reminded me why I took a leap of faith with Rivian. After three years and 40,000 miles with my R1T, I can confidently say it’s the most compelling vehicle I’ve ever owned. As a lifelong truck enthusiast and off-road adventurer, switching to an EV was a nerve racking experience. Add to that my tendency as an engineer to overanalyze everything, and you can imagine the internal debate I endured. But that same analysis paralysis mindset led me to Rivian, and despite the expected quirks of a first-generation vehicle, the brand has consistently impressed me. Sure, I could nitpick the small stuff, but none of it outweighs the satisfaction I get every time I step into my R1T. It’s become our go-to family vehicle, while our three-row gas guzzling SUV sits in the garage.

Well done, Rivian. The future is bright.

 

[Oldsmobile_Mike]

This is a cute ad. Although by titling it "What If", my first thought was that was a tie-in with the Marvel animated series.

 

[Oldsmobile_Mike]

Unrelated question: What is "Red Lion"? I don't recall seeing version names like this?

 

[cohall]

Unrelated question: What is "Red Lion"? I don't recall seeing version names like this?

Was just going to post this. Probably an internal code name for unreleased beta software. But also could be a little easter egg preview that new hands-free version is coming s00n!

"Our most exciting driver assistance feature yet, hands down"

 

[Dark-Fx]

Unrelated question: What is "Red Lion"? I don't recall seeing version names like this?

Isn't that your vehicle's name?

 

[Donald Stanfield]

Rivian's marketing team nailed it with this commercial. Job well done.

 

[COdogman]

Unrelated question: What is "Red Lion"? I don't recall seeing version names like this?

https://www.tripadvisor.com/Restaurant_Review-g33676-d2226366-Reviews-Red_Lion-Vail_Colorado.html

 

[Great Gatsby]

The CEO worship has gone insane for some other companies, but every time I hear RJ in a podcast or a commercial, it is always so comforting to see someone so level headed and well spoken at the forefront of things. Thank the powers that be and his hard work for making his dream come true. A Rivian is as close as a real car can get to what I would make as a dream vehicle. So glad this company exist and that they understand what makes the product so special.

 

[Marchin_MTB]

Sure beats shelling out a boatload to get Timøtheé Chalæmét to hawk your product.

No one converts (Lucid) nonbelievers like the Lisan al-Gaib.

 

[HaveBlue]

Rivian is a portmanteau for Indian River in Florida where RJ grew up enjoying the outdoors.

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