DuckTruck
Well-Known Member
Kyle,I certainly understand why some folks are upset about this, even if I'm not. But FWIW I think the theories about Rivian's rationale are verging into conspiracy territory.
I don't think it's about subscription upsells, or data collection, or licensing fees, or anything that cynical. It's about owning the end to end user experience.
Look at everything else Rivian is doing - first-party charging networks, service networks, direct sales, deep partnerships leading to a curated selection of accessories, integrated fleet offerings, membership programs, Guides, etc. They want to be able to design the full experience you have with the car.
Android Auto and CarPlay turn the infotainment stack into a dumb terminal. It may be desirable in the abstract to some consumers, but from Rivian's point of view it creates all kinds of problems. How do you make sure that the mapping interface routes cars to compatible chargers? Is it aware of the truck's state of charge? Is the audio high quality and optimized for the sound system? Is the interface latency and display quality up to snuff? Can you still control media playback if you e.g. switch to the Drive Mode screen? How does it interact with the binnacle display? And a thousand et ceteras.
No, none of those are absolute dealbreakers, and I'm sure some of you are thinking right now "so what, I can work around those / manage my own solution / manage multiple interfaces." And that's valid for you. But this is very much a "vertical integration" vs. "open ecosystem" debate and it's clear what side Rivian has chosen, and reasonably so. I've driven plenty of vehicles where AA/CarPlay are a confusing mess and you're constantly bouncing between totally different interfaces.
If I'm Rivian's experience team, I don't want to offload that to customers just to please a subset of power users. Instead I want to identify their actual customer problems ("I want to be able to play Spotify," "I want high quality mapping and traffic data," "I want to see my text messages...") and solve those in a thoughtful, integrated way that plays to the vehicle's strengths.
This is exactly what Tesla has done, and certainly opinions vary. But personally I love that I never have to think about my phone or iOS when I'm driving my Model Y. The infotainment system is just right for my needs, thoughtfully integrated with the vehicle's controls, and a better user experience than CarPlay. I'm confident Rivian can get there too for my needs, even if it won't make everyone happy.
My point here is not that anyone is wrong to want AA/CarPlay - you want what you want, and that's fine. If it's a deal breaker, I understand. My point is just that you don't need to dig for conspiratorial reasons why Rivian is doing this. Slapping someone else's UI in the middle of your interface is a design kludge and inconsistent with everything about Rivian's brand and product philosophy.
Yours is one of the best-articulated comments I've read in months. You've gone into greater detail in telling me what RJ was trying to explain in the Cloud Ten event in Normal in late July. While simultaneously showing us everything about the R1T, the Amazon vans, the R1S, the factory, the team, etc., he took the time to talk about the beauty of developing all of the programs that will control the experience we have with our Rivians.
While some were more concerned with the lack of the Android and Apple platforms/apps, I was disappointed with the absence of SiriusXM. He eloquently explained the desire (and need) to own the entire experience and promised it would be outstanding. Being one who doesn't utilize much of the functionality/capability of my phone (I make calls and texts), I'm more concerned with the music that provides the soundtrack to my trips and my life. It's a very rare moment when I don't have Rock, Blues, Jazz, or Bluegrass spilling out of my speakers.
RJ assured me that the Spotify would be a better way to craft my personal soundtrack than the randomness of SiriusXM. He's a quick study. I think my expression told him that that was a disappointing response. He waited about two seconds before saying something like "Really. If you give it a chance, I think you're going to love Spotify."
He was right. He also said something similar about AA/CP, qualifying it with something like "We want it to do what you need, but want to own it from top to bottom." My words, not his, but that was the message. He doesn't want to have to incorporate an assortment of others' hardware and software when they can build their own to their exact specs and design.
Makes me wish I hadn't whined so much about missing my beloved S/XM radio, but his response to my whining did bring about the explanation that helped to make me understand the situation much better than I had before. And, as I just experienced this past Monday, losing SiriusXM will save me from their painful 90-minute "Cancellation/ Renewal" dance every year.
Again, thanks again for articulating your thoughts so very well, and also for your wonderful writing style, in general. Your thoughts are always a joy to read. Following along with the interactions you've had here with @CommodoreAmiga and others has further grown my understanding of why we're getting what we're getting. I'm pretty stoked about what's coming next Spring. RJ said what we'll get in the UI will not disappoint, and I believe him.
Happy Holidays to you and yours, and to everyone out there!
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