Tesla Rival Rivian Announces Very Aggressive Goals (profitable in 2024)

[Count Orlok]

Tesla Rival Rivian Announces Very Aggressive Goals

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[COdogman]

NO! I want my Rivian Meridian stereo to say Meridian on the speaker covers!

 

[Krusty]

Tesla Rival Rivian Announces Very Aggressive Goals

While at Lucid...not so good news.

https://www.cnbc.com/2023/04/13/lucid-first-quarter-ev-deliveries-underwhelm.html

It's very sad to see Lucid struggle as much as they have. It's not surprising though. Their price point is too high and product design is underwhelming. It's not a bad looking car but when sedans are dying and people are buying CUVs by the boat load, why focus on the declining market? I think if they had made the car look more like a Taycan/E-Tron, they might have sold better. Their Gravity SUV looks promising but they need to stay afloat until that releases. Unless the Saudi's bail them out, they look to be in big trouble.

 

[SANZC02]

Funny they call Rivian a Tesla rival when in reality Lucid is more of a direct competitor. It was started by the man responsible for the Model S, started with a sedan and the next vehicle planned is an SUV designed for the road. ??

 

[DuoRivians]

Funny they call Rivian a Tesla rival when in reality Lucid is more of a direct competitor. It was started by the man responsible for the Model S, started with a sedan and the next vehicle planned is an SUV designed for the road. ??

Any electric vehicle maker is a “rival” of Tesla. /s. Perhaps that’s how pop culture views things

 

[Guy]

Any electric vehicle maker is a “rival” of Tesla. /s. Perhaps that’s how pop culture views things

On the surface this is not unusual. Both American companies, new auto companies and solely BEV vehicles. Operate in different segments for now (will change when R2 comes out).

 

[SANZC02]

On the surface this is not unusual. Both American companies, new auto companies and solely BEV vehicles. Operate in different segments for now (will change when R2 comes out).

Not sure the R2 series will be direct Tesla competitors either.

I have not seen any details but I would expect them to be smaller simpler versions of the R1S and R1T still focused on the adventure theme with fewer frills.

Rivian seems pretty focused on the market they are after and the Tesla Model 3/Y does not really fall into that column.

 

[Guy]

Not sure the R2 series will be direct Tesla competitors either.

I have not seen any details but I would expect them to be smaller simpler versions of the R1S and R1T still focused on the adventure theme with fewer frills.

Rivian seems pretty focused on the market they are after and the Tesla Model 3/Y does not really fall into that column.

The R2S will be a two row SUV and that puts it, in many minds, as a competitor size and price wise to the Model Y, Mach-E etc. I know they will have different capabilities but people will cross shop vehicles of similar size, price and seating capacity.

 

[SANZC02]

The R2S will be a two row SUV and that puts it, in many minds, as a competitor size and price wise to the Model Y, Mach-E etc. I know they will have different capabilities but people will cross shop vehicles of similar size, price and seating capacity.

I guess I typically just have a finer set of criteria when I shop for a vehicle.

 

[bgoldber88]

I kinda see Rivian sticking more to the Subaru/Jeep type market with the R2 than going after Tesla, personally.

 

[TexasBob]

Funny they call Rivian a Tesla rival when in reality Lucid is more of a direct competitor. It was started by the man responsible for the Model S, started with a sedan and the next vehicle planned is an SUV designed for the road. ??

Rivian is a Landrover rival. Tesla is not in this adventure market at all. Tesla's pickup truck is going to be focused (mark my words) on no-frills maximum spec for the price. Rivian is poised to clobber LandRover and be the new premier adventure vehicle brand.

 

[BigSkies]

That article was written by morons. Or AI.

Rivian has no plans to be profitable in 2024. They are targeting positive gross margin in the back half of 2024.

 

[Guy]

I kinda see Rivian sticking more to the Subaru/Jeep type market with the R2 than going after Tesla, personally.

Agreed that Rivian is in the Jeep/Subaru market segment. However we all know that lots of people but vehicles that are off road capable and never go off-road.

 

[bgoldber88]

Agreed that Rivian is in the Jeep/Subaru market segment. However we all know that lots of people but vehicles that are off road capable and never go off-road.

Oh totally, the majority of that segment would qualify. I live in Chicago and I see wranglers and subarus all over the place. I bet 99.5%+ have never even hit a dirt road, and a lot of those wranglers have a lot of aftermarket work done on them. Thats the thing though, its such a potentially valuable market if you can convince people that Rivian is that kind of brand.

 

[Krusty]

Agreed that Rivian is in the Jeep/Subaru market segment. However we all know that lots of people but vehicles that are off road capable and never go off-road.

I have always see the R1S as the EV successor to the Land Cruiser. It's not as quirky as Subaru and not as blue collar as the Jeep. I can see why it could be seen as a Defender alternative but when I look at the R1S I see more Land Cruiser FJ60 vibes. I am a Toyota fanboi so maybe it's my way of justifying the R1S.

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