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Introducing the R1 Shop... Email Communication

zonehawk

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In May, we reached out to some of you, via survey and Guide conversations, to see if you were interested in reconfiguring your preorder to take delivery sooner. The volume and enthusiasm of the responses told us it was a path worth exploring. We tested this approach with customers across a spectrum of preorder dates to ensure it would be valuable, and now that we’re ready to launch this new online experience, we’ll no longer need to send individual email surveys to additional customers.

Introducing the R1 Shop

This month, we’ll introduce the R1 Shop, an online experience that gives invited preorder holders the opportunity to swap their current R1 configuration* for a new configuration with expected delivery in the next 6-8 weeks or sooner.

The first shop invitations will go out to some of our earliest R1T preorder holders this week, and we’ll continue to add invites on a rolling basis weighing factors like preorder date, current configuration, and vehicle availability. Once invited, you'll have access to the R1 Shop for one week, to give as many of you who are ready to make the shift the chance to do so.

Rivian will continue to build to order, however, there are often opportunities to more quickly receive your vehicle if you have flexibility in your configuration. The R1 Shop has been created to allow you to look at vehicles that are available due to last-minute order changes from other customers as well as our intentional use of batching for some of our more popular combinations. Of course, if you prefer to get exactly the configuration you preordered, this process won’t impact you.

Refreshed Delivery Window Estimates

This week, we’ll be updating delivery window estimates for some preorder holders. This first round will prioritize two groups of customers:

Preorder holders with updated delivery window estimates in 2022

A 2022 window means purchase day is in sight! There’s a lot to coordinate, from vehicle trade-ins to quotes for insurance and financing. Your window will let you know when it’s time to start thinking through the details.

Preorder holders who no longer have delivery window estimates in 2022

As we’ve continued to ramp production, we’ve seen some customers’ delivery windows move up while others push back. This includes much anticipated updates to many of our R1S preorder holders. For those who’d previously received an estimated window in 2022 but will now be later than that, we want you to have this update so that you can adjust your plans accordingly.

For all other preorder holders, we plan to share updated delivery window estimates on a rolling basis through the remainder of the year.

We hope all of this adds some clarity on when to expect your Rivian. We’re so excited for you to get behind the wheel, and we know that you are, too.

If you have any questions, please reach out.

Tony Caravano
Head of Rivian Customer Engagement


Edit - Added footnote originally missed:

*Adventure Gear included in your existing configuration will transfer to R1 shop configurations except for the Camp Kitchen, Three-Person Tent and Gear Tunnel Shuttle.
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Last edited:

LeoH

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I just got this email from RIVIAN...it seems my 2022 R1S is pushed back :(

Hi Leo,

In May, we reached out to some of you, via survey and Guide conversations, to see if you were interested in reconfiguring your preorder to take delivery sooner. The volume and enthusiasm of the responses told us it was a path worth exploring. We tested this approach with customers across a spectrum of preorder dates to ensure it would be valuable, and now that we’re ready to launch this new online experience, we’ll no longer need to send individual email surveys to additional customers.

Introducing the R1 Shop

This month, we’ll introduce the R1 Shop, an online experience that gives invited preorder holders the opportunity to swap their current R1 configuration* for a new configuration with expected delivery in the next 6-8 weeks or sooner.

The first shop invitations will go out to some of our earliest R1T preorder holders this week, and we’ll continue to add invites on a rolling basis weighing factors like preorder date, current configuration, and vehicle availability. Once invited, you'll have access to the R1 Shop for one week, to give as many of you who are ready to make the shift the chance to do so.

Rivian will continue to build to order, however, there are often opportunities to more quickly receive your vehicle if you have flexibility in your configuration. The R1 Shop has been created to allow you to look at vehicles that are available due to last-minute order changes from other customers as well as our intentional use of batching for some of our more popular combinations. Of course, if you prefer to get exactly the configuration you preordered, this process won’t impact you.

Refreshed Delivery Window Estimates

This week, we’ll be updating delivery window estimates for some preorder holders. This first round will prioritize two groups of customers:

Preorder holders with updated delivery window estimates in 2022

A 2022 window means purchase day is in sight! There’s a lot to coordinate, from vehicle trade-ins to quotes for insurance and financing. Your window will let you know when it’s time to start thinking through the details.

Preorder holders who no longer have delivery window estimates in 2022

As we’ve continued to ramp production, we’ve seen some customers’ delivery windows move up while others push back. This includes much anticipated updates to many of our R1S preorder holders. For those who’d previously received an estimated window in 2022 but will now be later than that, we want you to have this update so that you can adjust your plans accordingly.

For all other preorder holders, we plan to share updated delivery window estimates on a rolling basis through the remainder of the year.

We hope all of this adds some clarity on when to expect your Rivian. We’re so excited for you to get behind the wheel, and we know that you are, too.

If you have any questions, please reach out.

Tony Caravano
Head of Rivian Customer Engagement

*Adventure Gear included in your existing configuration will transfer to R1 shop configurations except for the Camp Kitchen, Three-Person Tent and Gear Tunnel Shuttle.
 

MountainBikeDude

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You won the race to post... this time ;)
 

LeoH

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Yeah, let me delete my thread too so it;s not confusing, but it almost certainly means my R1S Oct/Dec 2022 will be May 2023 now, unless it happens to be one of those batches.
 

NashvilleR1S

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I dont love how this sounds for us R1S preorder holders...
 

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lg3103

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here we go...more delays...sounds like I am lucky if I get my R1S LE (June/July slot) for Xmas...
they tested across the reservation spectrum...is that why someone with a 2022 reservation got his R1T already?!?
 

MountainBikeDude

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While it doesn't currently affect me, I think the R1 "swap shop" is a good addition to the preorder system. I assume it will give you more of a graphic idea of what is in the current inventory and when you can expect to get the said vehicle. Thumbs up on that one.

I get the non updated delivery for people still with a likely '23 delivery estimate, but still a little disappointed I'm not going to see any sort of "live delivery estimator" on my configurator after years of waiting and several months of "at the beginning of the year we are releasing a delivery estimate to your preorder page" "in the first half" "later this year"
 

runwithscissors

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I was never contacted about changing from OC with my R1S with an Oct/Dec delivery timeframe despite getting an email. I guess I should've changed it myself and assumed them reaching out meant just email?
 

shrink

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R1 Shop configuration swaps lose original kitchen, shuttle, and tent pricing:

*Adventure Gear included in your existing configuration will transfer to R1 shop configurations except for the Camp Kitchen, Three-Person Tent and Gear Tunnel Shuttle.
 

BadKarma!

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I'm taking solace in the fact that I also have reservations for the Chevy Silverado EV RST and the GMC Hummer EV SUV because I feel this is going to take longer than my original "first half of CY2023". ?‍♂
 
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atlastracer

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R1 Shop configuration swaps lose original kitchen, shuttle, and tent pricing:

*Adventure Gear included in your existing configuration will transfer to R1 shop configurations except for the Camp Kitchen, Three-Person Tent and Gear Tunnel Shuttle.
Yeah. I saw that buried in there. I wonder if that is just a poorly worded way of saying those items are still not shipping so you won't get them with your r1 shop config either. Or if they are really making people forgo the cheaper pricing on those to use the r1 shop. I suspect the former based on their last few communications being ambiguous.
 

SANZC02

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This email is circumlocution at its best.
 

Davethadog

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This is how Polestar does it. I was able to get a car that matched closely enough to what I wanted within a couple weeks.
 

elfordon

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It will be interesting to see who gets the first Max Pack. (Please be me! I'm first half 2023 so far.)
 

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R1s delayed to 2023... which i figured. I wonder if it is ocean coast to 2023 or the oct-dec delivery estimates or both
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