Rivan.com too modest on safety

[Rivianation]

Ranked: The safest large trucks for 2023

R1T gets high safety rating in "large truck" class yet Rivian.com makes no mention of it. Sure the average R1T buyer may not care much, but R1S buyers care.

Maybe they should have laid off one less IT person to keep website current.

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[Marchin_MTB]

I agree, but then again they didn’t mention MTs truck of the year award either on the website…

Most importantly, is that an aftermarket tonneau or is it a version of Rivians manual tonneau on that truck in the top picture?

 

[Donald Stanfield]

I agree they should be focusing on their good stuff since people find it easy to focus on the bad.

 

[crashmtb]

I agree, but then again they didn’t mention MTs truck of the year award either on the website…

Most importantly, is that an aftermarket tonneau or is it a version of Rivians manual tonneau on that truck in the top picture?

Pretty sure that’s a super early prototype, like long way up early.

definitely appears to be some sort of fabric cover.

 

[racekarl]

I wonder if perhaps manufacturers have to pay some sort of licensing fee to IIHS or MotorTrend for example to use their possibly trademarked terms like "Top Safety Pick+" and Rivian doesn't see the need to pay for those sort of things right now.

 

[Zoidz]

I suspect, like the rest of their marketing and communications, they just are not on top of updating their web site. It’s not IT as someone mentioned above - content like this is purely marketing and web design driven. zero to minimal IT involvement needed to make a simple textual content change.

 

[Rivianation]

I wonder if perhaps manufacturers have to pay some sort of licensing fee to IIHS or MotorTrend for example to use their possibly trademarked terms like "Top Safety Pick+" and Rivian doesn't see the need to pay for those sort of things right now.

Hmm... Rivian already volunteered (sacrificed) a couple of beautiful R1Ts for the honor of participating. They should be able to reap some benefit.

 

[PappaBolt]

All the cool kids are on Instagram, Tiktok, LinkedIn, FB. That’s where I see the promos.

Websites are so 2000’s

But yes it would be nice to see the website freshened up.

 

[Rivianation]

All the cool kids are on Instagram, Tiktok, LinkedIn, FB. That’s where I see the promos.

Websites are so 2000’s

But yes it would be nice to see the website freshened up.

Ouch
If you know a different way for Rivian to communicate on mobile devices that are not html-based, let me know because their mobile app seems to be exclusively for owners.

 

[PappaBolt]

Ouch
If you know a different way for Rivian to communicate on mobile devices that are not html-based, let me know because their mobile app seems to be exclusively for owners.

No harm meant. You have a valid point. I was just saying that social media seems to be their priority. YouTube is filled with press vehicle promos.

But I am assuming most mobile devices users have moved to a world where they can source content from multiple channels.

Re: Rivian Website, they can do better. It’s stale and lacks regular updates. Hard to say if that’s intentional, as in brochure-ware.

 

[Rivianation]

No harm meant. You have a valid point. I was just saying that social media seems to be their priority. YouTube is filled with press vehicle promos.

But I am assuming most mobile devices users have moved to a world where they can source content from multiple channels.

Re: Rivian Website, they can do better. It’s stale and lacks regular updates. Hard to say if that’s intentional, as in brochure-ware.

Nah, I got you the first time. All good.
I started my tech career in the min-90s so I saw the web technology grow since the start. So social media it not just a fad, then?

 

[PappaBolt]

Nah, I got you the first time. All good.
I started my tech career in the min-90s so I saw the web technology grow since the start. So social media it not just a fad, then?

80’s start for me. A lot has changed. We’ll all be ChatGPT certified before long. I’ll be retired before the AI robots completely take over.

 

[Zoidz]

All the cool kids are on Instagram, Tiktok, LinkedIn, FB. That’s where I see the promos.

Websites are so 2000’s

But yes it would be nice to see the website freshened up.

Rivian's post on FB Friday:

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