R3 Exterior Designer Lead, Julliana Cho - Profile Article [MotorTrend]

[R1TCntrlMaIzzy]

https://www.motortrend.com/features/julliana-cho-rivian-design-manager-aapi-2025

Julliana Cho’s background and some insight into the exterior thought process are presented.

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[COdogman]

Cho for President!

 

[SPITmadFIRE]

Can you imagine being able to say "yeah, I designed that" and you're talking about the most eagerly awaited vehicle in a decade? Such a flex

 

[jambaman84]

I want that tent!

 

[windblowlc]

I want that tent!

Who cares about the tent when you can have the car!

 

[defcon888]

I am not a fan of the R3....sorry. It reminds me of the 1976 Chevy CHevette. We are on the reservation for the R2.

The R3 is definately for the Euro fans.

 

[NY_Rob]

"Cho acknowledges the R3 that’s been shown to the world is something of a concept, but what will go live will look very similar. "

 

[R1TCntrlMaIzzy]

Nah, I disagree, it’s an updated Plymouth Horizon. Haha

BTW: I am not a “Euro fan”

 

[SeaGeo]

I am not a fan of the R3....sorry. It reminds me of the 1976 Chevy CHevette. We are on the reservation for the R2.

The R3 is definately for the Euro fans.

get out.

 

[ThirteenElectrics]

Rivian needs to ditch the stadium headlights and probably the entire front theme. Right now all the cars look geeky/minion at best and hermaphroditical at worst. It's not the hill Rivian should die on, making that their signature look. Set the designers free!

 

[defcon888]

get out.

 

[defcon888]

Nah, I disagree, it’s an updated Plymouth Horizon. Haha

BTW: I am not a “Euro fan”

 

[CharonPDX]

Nah, I disagree, it’s an updated Plymouth Horizon. Haha

BTW: I am not a “Euro fan”

Or Subaru Justy.

Or VW Golf Mk 2 or Mk 3.

Or any of a dozen other late '70s to early '90s compact hatchbacks.

Without actually being as small as any of them.

Yet I want one.

 

[dcleon]

Or Subaru Justy.

Or VW Golf Mk 2 or Mk 3.

Or any of a dozen other late '70s to early '90s compact hatchbacks.

Without actually being as small as any of them.

Yet I want one.

it’s a whole Lada car for the money!
… and I’m here for it!

 

[iansriv]

https://www.motortrend.com/features/julliana-cho-rivian-design-manager-aapi-2025

Julliana Cho’s background and some insight into the exterior thought process are presented.

Thanks for sharing. Cool story. It helps to have supportive parents who don't refuse to let you go to RCA. She's living my childhood dream. Good on her. Love the R3X. Wish it was here sooner.

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