Rivian advertising in America's Culinary Cup on CBS

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Rivian has some extensive product placement in this new competition series on CBS, especially in Episode 3 which aired last week. There is also an ad that plays in standard rotation with kids playing with wooden R1 models and imagining them in surreal scenarios such as dodging dinosaurs. While Rivian has appeared in various shows over the years, I can't recall them being a sponsor on this scale except maybe Long Way Up.

Sponsored

 

[shrink]

I’m on a flight and just watched 2 episodes. Was not expecting Padma Lakshmi to be driven off in a a glacier white R1S in the episode 1 intro, then her to say, “get in those beautiful all electric Rivians” at the end of episode 2.

Cool to see Rivians like this!

Surprised I’m the first to reply to this post. Maybe because it’s a new cooking competition show streaming at the same time as the familiar Top Chef?