TexasBob
Well-Known Member
Agree that there will be some cross shopping but not much. First, 70% of R1 Sales are R1S not T. So for the majority of sales, the F150 is not even relevant (Kia maybe, sorta). On the pickup side, I think a lot of current R1T buyers have the smaller size as a key criteria (I know back in the day when it was only electric game in town that was different).I agree.
But.... Ford Lightning XLT 320 mile range with road tires is currently $67k minus $7,500 Ford discount. As a long-time Rivian lookie-lou (I missed the pre-price hike reservation by 10 days) the $59,500 price of the Ford versus $80k for similar R1T is going to hurt Rivian sales. The $20k price difference will unfortunately sway some buyers from Rivian to Ford.
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