Rivian Animals

Detroitable

Member
I feel like Rivian isn't just making a truck, it feels much more like art, so I made them a video that feels much more like art. Not having to follow a legacy of pickup truck design gives them the freedom to do things that would probably be shot down in the labyrinths of the giant auto makers. Strategy wise, I thought about the age of a person who would buy a truck like this. It seems like 40-60 is the most likely target. I then thought of what goes through that targets mind. I think experiences are much higher on the list for this age group than things. Also, this group is reminiscing more and more as they get older. You know, recapturing the freedom and adventures of their youth. I'm sure I overthought every aspect of this video...this is version 17 by the way. I think this would be even better with real Voice over talent rather than myself in my studio.
 
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EyeOnRivian

Well-Known Member
Very nicely done! I'll admit, it provoked an emotion out of me. (Yes, recently retired) And for the voice over, it sounded professional to me - I won't change a thing. Actually, your voice over reminds me of Sam Elliott who did (still does?) them for a couple of the major US pickup manufacturers - Chevy and Ram I believe.
 

Detroitable

Member
Thank you. I suffer from what everyone suffers from....my own voice sounds weird when I hear it outside of my own head. I'm very happy it evoked an emotion from you. Job done.
 
That’s great. I do believe you hit it on the head with the target demographics. Can’t wait for more Rivian video footage to come out and you can make another!! Thanks for getting me even more excited.
 
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