Short opinion piece on the f150 lightning

[av8or]

I couldn’t care less about the politics surrounding this……….take it for what it’s worth.

sorry if it’s been posted before.

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[Sgt Beavis]

I see nothing wrong here.
F150 has been a top seller for decades because Ford has been an innovator for decades. Ram started pushing more innovation in their trucks and has started to gain (and at times surpass) GM in truck sales. I predict Ram will see even more gains with their Hurricane I6 engine. Forward thinking is very profitable when it greatly benefits the customer.

The F150 Lightning is a very forward thinking truck that greatly benefits Ford’s customers. The power gains, the massive Frunk, the ability to power your home for days, etc., etc., etc. I love the Rivian but I think most will agree its more of a lifestyle vehicle than a truck in the same vein as the F150. Ford is going to have massive success with this truck.

 

[av8or]

I wonder how many converts we get when this truck comes out?

The truck world and rolling coal crowd seem to be the least fond of EVs, but I also think they’ll quickly get tired having the slowest and least exciting version of the truck they love. I’m hoping it really lights fire of EV ownership in what would seem to be the hardest group to crack.

If it does, the disruption is on!

 

[U100]

I hope I’m nearby when a Lightning pulls up to some of the poorly-designed and placed EA chargers I’ve recently used - could barely fit my Rivian in the stalls close enough for the charging cable to reach; it’ll be popcorn time when a Hummer or Lightning arrive.

 

[av8or]

Thanks mods for moving this in the right place, and sorry I put it in the wrong one.

 

[Dirty_B]

I wonder how many converts we get when this truck comes out?

The truck world and rolling coal crowd seem to be the least fond of EVs, but I also think they’ll quickly get tired having the slowest and least exciting version of the truck they love. I’m hoping it really lights fire of EV ownership in what would seem to be the hardest group to crack.

If it does, the disruption is on!

It's a rather complex issue of which MSNBC barely delved into it. I love the fact that a portion of ICE trucks will be replaced by BEVs, but what %, from what Manufacturer, and how is the grid going to handle it?
Points for further consideration before every F series owner switches to a Lightning per Rachel:

If you look at sales of the F-series, I have the feeling the highest volume sellers are not the most expensive models...ie King Ranch model, rather they are the stripped down versions businesses buy because they use them as work trucks...ie the XL ($30k) or XLTs ($38k). How is that going to translate to Lightnings...ie Pro ($40k) or XLT ($53k)? Is a business going to buy one less truck due to price diff or just keep buying gas?

Other issue: There is a large market for aftermarket mods to F150s...liftkits, suspension mods etc. How is someone who wants a Carolina squat going to do that to a Lightning?

Towing: As we've seen, towing to a truck owner is important. The current Lightning Lariat Long Range ($77k base price) model has a rating of 7700 lbs...Compared to an F150 ICE (too many variables in configs) that ranges around 9000lbs.

So no not every F series pickup owner is going to buy a Lightning, buy everyone that does is better for us all.
Dirty_B

 

[Max]

Her general point is true, F150 going 100% EV will have a huge impact. However she presented a simplified view. Lightening is not "better" if you are towing long distance. Lightening is not "better" if you need a lower price truck and tax credits are gone. Even now, they are really not selling Pro in meaningful numbers (or may be not at all). All that said, it is better in many ways and although Ford does not have the capacity to go 100% EV, any conversion is good.

I have to be honest, Lightning's AC output, backseat space and configuration and simplified suspension is very attractive to me but downside of dealing with Ford dealerships wipes out all the upsides.

 

[Sgt Beavis]

I wonder how many converts we get when this truck comes out?

The truck world and rolling coal crowd seem to be the least fond of EVs, but I also think they’ll quickly get tired having the slowest and least exciting version of the truck they love. I’m hoping it really lights fire of EV ownership in what would seem to be the hardest group to crack.

If it does, the disruption is on!

The rollin coal crowd are the bottom feeders of car culture. They are a-holes being a-holes for the sake of being a-holes. They'll eventually be regulated out of existence.

Other truck lovers have some legit issues with EV trucks. Limited range when towing, long charge times, lack of pull through chargers, and a few others. However, right now I speculate we're looking at about 75% of truck use cases being met by the Lightning, R1T, Silverado EV, and CT.

 

[ksujeff99]

I have to be honest, Lightning's AC output, backseat space and configuration and simplified suspension is very attractive to me but downside of dealing with Ford dealerships wipes out all the upsides.

I agree to those positive points on the Lightning. I have been lucky with my 2013 Platinum. I had to go to the dealership exactly 2 times, once to buy and once to replace the fuel pump under warranty. I loathe dealerships as much as the next guy, but once the purchase is done, how much do you need them? Of course I do all my own wrenching and that may not be available with the Lightning, though service needs are fewer with BEV…

Related: will the Lightning require less service than the R1T/S? I’d guess yes but there’s still a lot of “new” in the Ford too.

 

[Grandizer52]

I couldn’t care less about the politics surrounding this……….take it for what it’s worth.

sorry if it’s been posted before.

May/may not HI-jack, but I have a reserve on the E-TRANSIT...I currently own an electric transit connect, and love it, even though the only thing FORD about it is the chassis...I think FORD has their POOP together better than chevy as far as EV's, was wise to put some support around Rivian, But i think the GAS addicts will be like the guy making fun of people going to a party, then eats his ego and "GOES TO THE PARTY"

 

[av8or]

The rollin coal crowd are the bottom feeders of car culture. They are a-holes being a-holes for the sake of being a-holes. They'll eventually be regulated out of existence.

Other truck lovers have some legit issues with EV trucks. Limited range when towing, long charge times, lack of pull through chargers, and a few others. However, right now I speculate we're looking at about 75% of truck use cases being met by the Lightning, R1T, Silverado EV, and CT.

This is the broader point, its not that every truck will have to be electric, or that everyone is going to be forced to buy one. Of course there’s going to people that an electric truck won’t work for. However, there’s also going to be an enormous amount of people it will work for.

What often happens in a product disruption like what could happen here is, sometimes people don’t realize they want it until all of a sudden they do.

I didn’t want a smartphone when they first came out, they’re too expensive, too big, too something, now I carry around a $1200 iPhone and I’d never go back to a razor flip phone.….EVs in general will be the same. IMHO

 

[Grandizer52]

This is the broader point, its not that every truck will have to be electric, or that everyone is going to be forced to buy one. Of course there’s going to people that an electric truck won’t work for. However, there’s also going to be an enormous amount of people it will work for.

What often happens in a product disruption like what could happen here is, sometimes people don’t realize they want it until all of a sudden they do.

I didn’t want a smartphone when they first came out, they’re too expensive, too big, too something, now I carry around a $1200 iPhone and I’d never go back to a razor flip phone.….EVs in general will be the same. IMHO

I got a FLIPPHONE for work (no camera) my thumb hurts from texting...
There's a sweet video these guys from Korea built a full electric Jeep, and shipped to the states to do a MOAB/Jeep jamboree... They charged over night once at the summit (had a gas generator) but all electric the whole trip. it performed awsome!!!! yea, there are really some limitations to everything...take a 4 piece band and stuff them in a 78 Buick and tour for 30 days... maybe some of the offroad events bring generators...I converted an 87 jeep with a LAEF drive, can't outperform offroad, but this engineering marvel is evolving so fast, to counter anyones argument...how much oil is still in the ground...
I workI work with a bunch of guys with F150's they tow 5th wheels now and again, they been talking about EV trusk for the last year, cause they all go to an RV park....SHIT...sorry if i offramped the [email protected]/FORD HASHTAG...blueoval

 

[Lysdexic]

The rollin coal crowd are the bottom feeders of car culture. They are a-holes being a-holes for the sake of being a-holes. They'll eventually be regulated out of existence.

I think you are being overly optimistic. Their trucks may be regulated out of existence but the people will still be there and driving some sort of EV.

Am I the only one who cringes at the future of EV charging? Imagine the Walmart parking lot late Friday night. The arguments, brawling and inevitable gun fights over the next EA station. Sadly inevitable.

 

[E.S.]

Am I the only one who cringes at the future of EV charging? Imagine the Walmart parking lot late Friday night. The arguments, brawling and inevitable gun fights over the next EA station. Sadly inevitable.

No, you're not the only one. You are amongst a crowd that isn't taking into account that EV infrastructure will grow to eliminate the very scenario you speak of. It HAS to in order for EV adoption to take place, just like the petrol infrastructure had to grow in order for combustion vehicles to take over the horse & carriage.

 

[Scoiatael]

I have to be honest, Lightning's AC output, backseat space and configuration and simplified suspension is very attractive to me but downside of dealing with Ford dealerships wipes out all the upsides.

Interior space is a big deal for me because I need room in the back for my daughter's car seat and 2 adults. Not a situation that happens often, but good to have that space when it does.

Lightning also had an advantage in terms of better navigation, option for Android auto or apple carplay if you prefer that, and better driver assistance. I think Rivian is still a couple years away from Ford to match their navigation and blue cruise.

Of course Lightning still has 2 major unknowns. No one has seen the actual highway range or the charging curve.

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