If you equip the BMW to match a $60k R2, the price hits $70-75k, and the R2 will still be more rugged and faster. I just bought a 26 X5 50e (traded in a Grand Cherokee 4Xe), so I like BMW a lot--just not as much as Rivian ;-)
The BMW price gap is at least $10k. For those who go on 600-mile-plus road trips more than a few times each year and do not hunt, fish, camp, hike, etc., and prefer established Euro badging--maybe spending an extra $10k makes sense.
"You're sorely mistaken if you think it's the off road...
I doubt they changed tooling, so tread depth is probably the same. My guess is that the rubber compound may be simpler/cheaper--which is likely to affect cold-weather traction. My R2 will spend a lot of time in Colorado and Minnesota, and I would love to find out that winter performance is decent.
The paint pricing model is super similar to every Rivian ever sold. Rivian has smaller runs through their (probably) single paint line than BMW. It is probably a comparatively high cost process for them. If this is their biggest R2 failure, kudos to Rivian. I think the value offered by R2 LE is...
My 2023 R1 has never been in for service, except for adding a spare tire and tire rotation. It is the best car I have ever owned, and the number of features and enhancements that have been added every month or two is astounding. The mapped road self-driving is pretty darn good. My only real...
BNP Paribas analysts expect fewer than 400 deliveries this quarter, before volumes ramp to about 7,000 in the third quarter and about 15,000 in the fourth.