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Discussion in 'Rivian General Discussions' started by Administrator, Apr 8, 2019.
Rivian HQ gets an inside look in run-up to NY Auto Show appearance
April 12, 2019
Since its debut from the shadows at the LA Auto Show last year, Rivian has been drumming up excitement for its brand of all-electric outdoor adventure vehicles, the R1T truck and R1S SUV. The outdoor adventure company now has its sights set on an appearance at the New York International Auto Show next week where the growing Rivian community and fan base will get an updated look at what’s to come. With this event in mind, Rivian teased another fun photo of its R1T in social media, said to be on the way to New York with a “frunk full of snacks”.
A public TV channel local to Rivian’s Plymouth, Michigan facility, One Detroit, recently had an inside look at what the startup has in the works these days and interviewed founder RJ Scarange as well as few others on the team.
“To give customers a reason to pick a new type of vehicle from a new brand, we need to make something that’s demonstrably better,” Scarange told the interviewer in response to comments about Tesla’s presence as a competitor and the uphill climb facing newcomers in the auto industry. Brian Gase, Chief Engineer at Rivian, expanded on how the company is addressing that goal.
Rivian founder RJ Scaringe talks about the company’s unique offerings in an interview hosted by One Detroit. | Credit: One Detroit
“We want to make sure this can do everything your truck can do. We can tow the 10,000 lbs, we can pull your trailer, we can go up a 100% grade hill because we want you to get out and have an adventure and go see the world,” he said, also pointing to the small details Rivian gives attention to that add up to an overall unique, satisfying experience for an owner.
Gase said his favorite feature of the R1T is the truck’s Gear Tunnel, an equipment storage space that runs the entire width of the pickup truck and is unique to Rivian’s vehicles. Also, he pointed out that the indoor flashlights located inside Rivian car doors are powered by the same batteries that power the vehicles.
The Rivian R1T and R1S are full of compelling, somewhat “hidden” features that add up to a luxury adventure experience aimed at swaying customers over to the company’s brand. Dual LiDAR, a suite of cameras, radar, ultrasonic sensors, and high-precision GPS technologies are already installed in the trucks and SUVs to allow for eventual Level 3 Self-Driving on highways. USB-C ports, 110V outlets, and an air compressor are also included in the R1T beds, all features which would be invaluable to outdoor enthusiasts on biking or camping trips. Combined with a 400+ mile battery range and innovative battery extension packs and modular components, Rivian’s attention to detail seems set to take a very competitive edge against its future peers in the industry.
In a run-up to Rivian’s appearance at the NY Auto Show, reservation holders were invited to attend a private viewing at a local auto club complete with cocktails and greetings by the company’s executives and design team. The building excitement for the brand has since resulted in attendees being grouped into time slots for the viewing due to high attendance expectations. Although production of the R1T and R1S isn’t expected to begin until 2020, the nascent Rivian community is responding well to the company’s marketing efforts to date.
Watch One Detroit’s inside look at Rivian’s Plymouth facility below:
Tesla stock (NASDAQ:TSLA) appears to be showing some stability this Friday amidst the release of new updates about the Model 3, including details about leasing options for the best-selling and acclaimed all-electric sedan.
The Model 3’s leasing options are a bit different from conventional leasing practices since customers will not be given the option to purchase the vehicle after the lease period is over. Instead, Tesla noted that cars coming off their leases will be used for the Tesla Network, a full self-driving ride-sharing service that is expected to compete against companies like Uber and Lyft.
Tesla’s announcement also heralded the use of Autopilot as a standard feature in every electric car the company produces. The update will increase the prices of vehicles save for the now-off-menu Standard Model 3, but it does ensure that all Tesla customers moving forward will get to enjoy Traffic Aware Cruise Control and Autosteer, two features that were previously reserved for owners who paid extra for Autopilot.
Together with Tesla’s new updates to its vehicle lineup is the company’s release of the affordable Standard Plus Model 3 to Europe and China. This could result in a good number of orders for the electric sedan in the two regions, considering that the Standard Plus variant is a true bang-for-your-buck vehicle, being priced competitively while still retaining many of the higher-priced Model 3 versions’ premium features.
Following an unsourced report from the Nikkei Asian Review on Thursday which alleged that Panasonic is freezing investments in Gigafactory 1, Tesla has released a response, clarifying that demand for battery cells continue to outpace supply. Tesla noted that it is working with Panasonic to improve output in Gigafactory 1 by optimizing the facility’s existing production equipment.
“Both Tesla and Panasonic continue to invest substantial funds into Gigafactory. That said, we believe there is far more output to be gained from improving existing production equipment than was previously estimated. We are seeing significant gains from upgrading existing lines to increase output, which allows Tesla and Panasonic to achieve the same output with less spent on new equipment purchases. However, we will, of course, continue to make new investments in Gigafactory 1, as needed. Most importantly, contrary to what is implied in this report, our demand for cells continues to outpace supply. It remains the fundamental constraint on Tesla vehicle and Powerwall/Powerpack production,” Tesla said.
Tesla is scheduled to release its first quarter financial report and earnings call this coming April 24 at 2:30 p.m. Pacific Time (5:30 p.m. Eastern Time). Elon Musk has proven to be quite conservative with Tesla’s finances in Q1, stating back in March that he does not expect Tesla to be profitable. Nevertheless, the earlier-than-expected date of the Q1 earnings call invokes some sense of optimism, considering that the company has shown a tendency to release its financial reports early in quarters where its results are better than expected.
I was enjoying much wanted info on Rivian to jump to Tesla. What is that point?