Hmp10
Well-Known Member
- Joined
- Mar 7, 2019
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- Naples, FL
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- 2015 Tesla Model S P90D; 2018 Honda Odyssey
The "Rivian demographic" -- if there even is any such thing -- will evolve over time. Remember that the R1T and R1S are just launch vehicles of a much-wider product line-up that is already on the drawing boards. Tesla originally launched as an excessively expensive car aimed at early adopters. It has had no problem broadening its demographic with the Model 3 and seems poised to break into the mass market with the coming Model Y. I see no reason Rivian can't or won't follow the same trajectory.
No matter how limited the initial demographic, people lined up to buy Tesla's early sedans (even by 2015, I had to wait over four months for the Model S I ordered) . . . and people are reportedly lining up to buy Rivians. Who is lining up to buy an Audi E-Tron or a Jaguar E-Pace? Of the established brands, only Porsche seems to have created an EV that sells at or above manufacturing capacity.
Rivian's problem is not going to be a limited demographic. It's going to be production ramp-ups to meet demand.
No matter how limited the initial demographic, people lined up to buy Tesla's early sedans (even by 2015, I had to wait over four months for the Model S I ordered) . . . and people are reportedly lining up to buy Rivians. Who is lining up to buy an Audi E-Tron or a Jaguar E-Pace? Of the established brands, only Porsche seems to have created an EV that sells at or above manufacturing capacity.
Rivian's problem is not going to be a limited demographic. It's going to be production ramp-ups to meet demand.
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