I was thinking about this recently. Is Rivian focusing on the right demographic, which I see as mostly young outdoor-adventure people? Which demographic will actually be able to afford these things?? How many young mountain/rock climbers, over-landers, skiers, surfers, snowboarders, etc., have the money for these vehicles?? I say this as a financially secure 66-year-old birder/wildlife-photographer that has ordered one of these for that very specific hobby. I should throw in the fact that we are semi-retired farmers, where this pickup will also spend a lot of time hauling us around the farm in the mud and dirt. I don't see Rivian marketing to my hobby or demographic group, which tends to be a retired financially secure demographic compared to the young adventure group. I want to suggest to Rivian that they ADD my demographic and outdoor hobby group to the marketing model. There is a huge group of well-off people out there that want to get out into the mountains and back-country, want to reduce the impact their hobbies have on the environment and would want a Rivian, if they knew the huge benefits a quiet clean vehicle can add to there hobby activities!!! We see more wildlife while driving our quiet Chevy Bolt EV than we ever saw in the ICE vehicles. TAKE NOTE RIVIAN!! Here is a quote from the AARP website May 2018: "Bird watching is one of the fastest-growing hobbies in our nation. Fifty million Americans actually go to the fuss and bother of planning trips to watch wild birds each year, rather than just looking out the window."