Rivian CEO, RJ Scaringe, sat down to talk about Rivian, its vehicles, Tesla, electrification, autonomy and their competition. See additional statements below the article. More RJ Scaringe Comments at the Automotive News World Congress in Detroit: RJ Scaringe: We were quiet about our EV product until we had all the pieces in place. Q: What differentiates Rivian? Scaringe: We had to ask ourselves “Why does the world need us?” Rivian shelved the idea of a sports car. Shifted to the “adventure space,” which led it to develop a pickup and full-size SUV. Scaringe: You see electrification in sports cars. We wanted to solve a problem that hasn’t been addressed yet. Scaringe: Ability to adjust torque on each wheel in EV truck allows off-road capability. Scaringe: Launch planned for second half of 2020. Scaringe: Capacity of plant acquired from Mitsubishi is 250,000 Scaringe: EV pickup will launch in the $60K range. Scaringe: Rivian developing Level 2/3 self-driving system. Scaringe: The difference between Level 2/3 and Level 5 autonomy is in orders of magnitude. Level 5 would take huge investment. Q: Who is your competition? Is it Tesla or Land Rover? He says surprisingly they’re getting a lot of BMW drivers with bike racks. Also people with Tesla + F-150. “We’re pulling people from a broad suite of vehicles.” Scaringe: Over the decades, mobility products and services will bifurcate: Those that are as close to free as possible and aspirational experiences. Scaringe: Tesla took the un-truth that electric cars are boring and slow. We at Rivian need to disprove that an electric car can’t get dirty.