RJ Scaringe Talks Rivian R1T, R1S, Tesla, and Competition at Automotive News World Congress

Discussion in 'Rivian General Discussions' started by Administrator, Jan 16, 2019.

  1. Administrator

    Administrator Administrator

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    Rivian CEO, RJ Scaringe, sat down to talk about Rivian, its vehicles, Tesla, electrification, autonomy and their competition. See additional statements below the article.

    More RJ Scaringe Comments at the Automotive News World Congress in Detroit:

    RJ Scaringe: We were quiet about our EV product until we had all the pieces in place.

    Q: What differentiates Rivian?

    Scaringe: We had to ask ourselves “Why does the world need us?” Rivian shelved the idea of a sports car. Shifted to the “adventure space,” which led it to develop a pickup and full-size SUV.

    Scaringe: You see electrification in sports cars. We wanted to solve a problem that hasn’t been addressed yet.

    Scaringe: Ability to adjust torque on each wheel in EV truck allows off-road capability.

    Scaringe: Launch planned for second half of 2020.

    Scaringe: Capacity of plant acquired from Mitsubishi is 250,000

    Scaringe: EV pickup will launch in the $60K range.

    Scaringe: Rivian developing Level 2/3 self-driving system.

    Scaringe: The difference between Level 2/3 and Level 5 autonomy is in orders of magnitude. Level 5 would take huge investment.

    Q: Who is your competition? Is it Tesla or Land Rover?

    He says surprisingly they’re getting a lot of BMW drivers with bike racks. Also people with Tesla + F-150. “We’re pulling people from a broad suite of vehicles.”

    Scaringe: Over the decades, mobility products and services will bifurcate: Those that are as close to free as possible and aspirational experiences.

    Scaringe: Tesla took the un-truth that electric cars are boring and slow. We at Rivian need to disprove that an electric car can’t get dirty.
     
  2. GreenMonster

    GreenMonster Member

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    I continue to be impressed with RJ Scaringe and his way with words. Doesn't resort to hyperbole and huge sweeping statements which so many CEOs and marketing departments do.

    This statement if true is probably one of the biggest keys to Rivian's commercial success - if it appeals to and converts buyers from a wide gamut of brands and types of vehicles.
     
  3. CappyJax

    CappyJax Well-Known Member

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    Hmmm, I don't think any of us here know of whom you could be speaking. ;)
     
  4. Electronaut

    Electronaut Active Member

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    Exactly. Hope to never see RJ on video like this (though what he does in his own time is his business)!

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  5. Electronaut

    Electronaut Active Member

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    Launch in second half of 2020 means production start of Rivian R1T right?

    Anyone know if that beats Tesla's pickup schedule? Should beat F150 EV production start I would think since Ford is just now announcing their plans for it.
     
  6. Revelation

    Revelation Active Member

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    Launch in 2020 means production will start at that point in time. If they hit their goals, deliveries will start rolling out at the end of 2020. Those will most likely be low numbers initially as they work through initial production issues and ramp up in the following months.

    At this time it would be out before Tesla's offering. Tesla will most likely make an announcement about their truck prior to the Rivian's launch with production beginning in 2021. (My best guess) That is subject to change and Tesla could ramp things up faster if they so chose.

    It will beat the eF-150. I don't have much faith in the Big 3 at this time in getting things "right." I imagine their offerings, when available, will be pretty much what the have today with a battery slapped to it. They will most likely look at having a "drop-in solution" for their current truck to avoid the expense of a new design. That can be both good and bad for the eF-150.
     
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