Rivian has previously announced that the R1T pickup will have a starting price of $69,000 and the R1S SUV will start at $72,500. But, these are the base models with smaller battery packs, and probably won't be available upon launch (pricier, longer range models will likely be the first ones delivered). In a recent interview by greentechmedia with CEO RJ Scaringe, he had this to say regarding pricing: GTM: Do you foresee price being a speed bump for the company? Scaringe: I think that may seem high, but we have to take the context of really two things. First, we’ve strategically positioned ourselves to go after the aspirational side of this market. It’s really important to make that note; we’re not trying to compete with a $25,000 or $30,000 truck or SUV. This is a very high-performance [vehicle] and very technically advanced in terms of self-driving, in terms of connectivity architecture, in terms of battery size. The segment is going after the people who are spending $70,000 or $80,000 on a GMC Denali or a Chevy Suburban or a Land Rover Discovery or a fully loaded Ford F150. So we’ve intentionally made sure that we’ve architected the vehicle for that premium positioning. If you come into the bottom of the markets, it’s very, very hard to push new technology. JP: Have you announced pricing for the 400-mile range truck and SUV? RS: We haven't yet. But we will have a version of the big-range vehicle that's sub-$90,000. Scaringe's remarks signals that most buyers should expect to pay between $70-80,000 for their Rivian, and the priciest (longest range) model will have a version that costs under $90,000.