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R1T launch film: Clean Escape

A Hawk

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Didn't see this posted. Full launch film for the R1T called "The Clean Escape" (I like the pun!)

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ElectricTrucking

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The clean escape was many months ago. Rivian is wearing the adventure aspect a little thin. OK I get it now lets move on to every day use and all other aspects of what this vehicle will do for the average driver that will not put too much dust on it. A little cramped for over night sleep ins.
 

franke

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I don't think it's just about the R1T or R1S but the adventure theme is deep in the company's broader goals. You can see it in the modular swappable tops and the self driving guided tours that RJ talked about. I don't blame them, they're trying to carve out a niche in an increasingly crowded pickup and SUV market.
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