As an Uber/Lyft driver eyeing this vehicle, the 3rd row is important to me. It allows me to take XL fares, which are much more lucrative. My 6 passenger 2018 Explorer's rear seat is used 5% of the time. However, being able to theoretically carry more than 4 passengers allows people to call for an XL vehicle even if they only need 3 seats but more cargo room. The frunk will be helpful if I take 6 passengers and luggage.