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DanteCip

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Almost every new technology has come onto the market at much higher prices than it will eventually cost. The first ICE cars were something only the wealthy could afford until Henry Ford brought prices down with mass assembly techniques. Televisions were something that only very well-to-do people could afford originally. Early computers and cellular phones were priced beyond the reach of most working people. When I entered college in the late 60's, the Credit Union offered student loans for engineering students to buy their Texas Instruments calculators. There is nothing unusual or insidious about EV's entering the market at price points that are initially prohibitive for mass consumers.

Huge investments are required to bring electric vehicles to the market. Elon Musk openly admitted in the first few years of Model S production that purchasers were paying for development of the technology as well as for the direct costs of producing the vehicle. The Tesla for which I paid $128,000 in 2015 can now be had for $106,500 with more range, power, and features. Even with investors to shoulder a lot of the development costs, battery packs remain a huge cost driver for high EV prices and will remain so for a few more years, even though price per kW hour is falling at a steady pace.

Calling people who adopt early technology "pretentious douchebags" may help some people cope with their frustration at not being able to afford it, but without early adopters who can pay the purchase prices to keep these expensive new technologies advancing so they can reach the scale for wider market penetration at more affordable prices, we'd still be riding in horses and buggies.


Hi sir, I appreciate the response and I understand what you are saying completely. I do apologize for the crudeness, but I admit I only say it because I happen to be a pretentious douchebag myself! I believe I may have gotten lost in a ramble however, my main point was less that the price seemed ridiculous and more that the price may put the company at a disadvantage. Obviously from a general motor vehicle perspective as far as EV’s are concerned the price is fair and competitive for a new company, my concern lies within the sub genre or category of lifestyle and consumer that Rivian is currently appealing attempting to appeal to. Which they are very successful at might I add. In the market of adventure branded trucks, 70$ is steep and what I am mainly trying to draw attention to is that if there is any room on that price it might be worth considering lowering it. Maybe even offer a model with a battery with less power because to be honest if I could go 0- 60 in the amount of time that Rivian provides, all of my “adventure” gear and items stored in the bed are not going to have a fun time.
- Dante
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Hmp10

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This from a 2016 "Forbes" article:

"The Union of Concerned Scientists did the best and most rigorous assessment of the carbon footprint of Tesla's and other electric vehicles vs internal combustion vehicles including hybrids. They found that the manufacturing of a full-sized Tesla Model S rear-wheel drive car with an 85 KWH battery was equivalent to a full-sized internal combustion car except for the battery, which added 15% or one metric ton of CO2 emissions to the total manufacturing.

However, they found that this was trivial compared to the emissions avoided due to not burning fossil fuels to move the car. Before anyone says "But electricity is generated from coal!", they took that into account too, and it's included in the 53% overall reduction."
 

Feathermerchant

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Has anyone looked at the impact of making the gasoline that is burned? Exploration, drilling, finishing, pumping, transporting (oil), refining, transporting (gasoline), pumping. It all adds up.
 

THOR

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Has anyone looked at the impact of making the gasoline that is burned? Exploration, drilling, finishing, pumping, transporting (oil), refining, transporting (gasoline), pumping. It all adds up.
yes.
that is all cooked into the union of concerned scientist thing and most folks (well the honest ones) add that cost to ICE.
 

cllc

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How about all the worn out ICE and deisel blowing smoke and oil all over kingdom come because they can't afford to fix or get a new car.Or are to cheep to care. The numbers are not a real representation of whats really happening out there. Those numbers are from brand new motors and don't account for wear and tear.After 100,000 miles and they continue run them to 200,000 and more because they still run and burn a quart of oil every 1,000 miles. oils cheap, burn anti freeze. Those numbers don't include any of that.
 
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CappyJax

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Going vegan will do far more for the environment than driving an electric car.
 

cllc

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Going vegan will do far more for the environment than driving an electric car.
Just think of how happy the plants and animals will be when we are dead. LOL
 

ElectricTrucking

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I can't leave my house because of all of the vehicles belching smoke from all of the oil burning from these high polluters. All of the poor people coming up from our southern border will be a blessing for the future of electric vehicles.
 

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Don't forget that as your EV ages, the power generated to operate it will get cleaner and cleaner.
Back to price and range.Expect the longest range and most expensive models to be available first because that is where they will generate the most profit.
Expect the longest range versions to have the least payload and towing capability. Just like other trucks, their GVW will not increase with battery size (range) so payload/towing will decrease. I wish they had released more specs.
 

Joel

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It will be interesting to see if Rivian changes the pricing any as time goes on. Plus they have stated that with the amazon deal that will change the price of batteries.

Now that Cybertruck is out and has a projected range of 500 miles for 69k and a base model for 40k. I wonder if Rivian will come out with different pricing.
 

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davrow_R1T

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I believe if Cybertruck is not yet close to production by the time Rivian starts selling the R1T then they won't change their pricing until the competition (Tesla and Ford) are nearly ready to sell theirs.
 

Joel

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There is an opportunity or possibility that the starting at 69 is not the smallest battery.
 

Hmp10

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Now that Cybertruck is out and has a projected range of 500 miles for 69k and a base model for 40k. I wonder if Rivian will come out with different pricing.
If Rivian is going to take Tesla pricing into account, it should wait to see what Tesla prices turn out really to be. Tesla hyped the Model 3 as a $35,000 car. The first ones rolled off the production line in July 2017 well above that price. Now, 28 months later, the cheapest Model 3 one can order is $39,490, and Tesla has more or less admitted no one ever has bought or ever will be able to buy a Model 3 for $35,000.

Moreover, while many Model 3 buyers were waiting for their $35,000 Model 3 finally to become available, the tax credits for purchasing a Tesla were cut back and are soon disappearing altogether.

Assuming no change in law, the Cybertruck will hit the market with no tax credits, while Rivian will be able to deliver 200,000 vehicles with a $7,500 tax credit.
 

Joel

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As Tesla owners we very familiar with the pricing and how it changes. But I am seeing a trend of pricing moving down. As model X and S are about 20k less to purchase than a year ago. I would expect the price to stay close to announced. Especially with the orders being almost split 40% each between the middle and upper price options and 20% for the base model.

I am not saying Rivian has to change anything price wise. I think that the interiors from the looks appear to be higher quality. They are different markets especially with pricing taken into account.
 
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azjohnny

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If Rivian is going to take Tesla pricing into account, it should wait to see what Tesla prices turn out really to be. Tesla hyped the Model 3 as a $35,000 car. The first ones rolled off the production line in July 2017 well above that price. Now, 28 months later, the cheapest Model 3 one can order is $39,490, and Tesla has more or less admitted no one ever has bought or ever will be able to buy a Model 3 for $35,000.

Moreover, while many Model 3 buyers were waiting for their $35,000 Model 3 finally to become available, the tax credits for purchasing a Tesla were cut back and are soon disappearing altogether.

Assuming no change in law, the Cybertruck will hit the market with no tax credits, while Rivian will be able to deliver 200,000 vehicles with a $7,500 tax credit.
I do think the pricing for the Cybertruck is going to be different than what Tesla did for the cars. Going with the cheaper models first and releasing the expensive model 1 year later I am assuming waiting for battery tech to catch up. I do feel battery investor day for Tesla will bring some big news
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